In 1995, a writing workshop professor wrote a book about what it means to be a writer.

It was called "Bird by Bird."

The book became an instant best-seller, and today continues to sell hundreds of thousands of copies.

Why?

Because inside are 10 timeless pieces of advice 🧵👇
Lesson #1: Just start.

"As the story begins, you are learning what you AREN'T writing, and this is helping you to find out what you ARE writing."

Writers rarely know where things are going when they begin.

This is the fun of putting pen to paper.

As you write, you discover.
Lesson #2: You can't love being published. You have to love creating.

Lamott, the author, taught many writing workshops for eager-eyed students.

Their questions were always the same: "How do I get a book deal? How do I find an agent?"

But the writing has to come first.
Lesson #3: Characters are people, not props.

"Knowledge of your characters also emerges the way a Polaroid develops: it takes time for you to know them."

Which means the best dialogue does not reinforce the narrative you want to push.

It has to represent life itself.
Lesson #4: All great writing begins with terrible first efforts.

"A friend of mine says the first draft is the down draft—you just get it down."

"The second draft is the up draft—you fix it up."

"And the third draft is the dental draft, where you check every tooth."
Lesson #5: Your outline will not hold. Things will change as you go.

"Everyone I know flails around, kvetching and growing despondent, on the way to finding a plot and structure that work."

Writing is rarely a linear process.

You start. You wander. You sigh. You keep going.
Lesson #6: You know you're done when you have nothing left to say.

"This is a question my students always ask. I don't quite know how to answer it. How do you know when you're done? You just do."

You have sat with the topic long enough, and the itch has stopped.
Lesson #7: Where does great writing come from? Everywhere.

"There is ecstasy in paying attention."

When Lamott was a food review writer, she would bring friends to a restaurant and jot down anything interesting they said about the food.

Then, those notes became her columns.
Lesson #8: Your intuition knows, even if you don't.

Don't think logically. Think spontaneously.

• What comes to mind?
• What does that make you think of?
• What do you see happening next?

Don't censor yourself. Follow your intuition, and it'll make sense later.
Lesson #9: Trust that the important details will survive into the next draft.

Writers obsess over remembering *everything.*

Making sure they don't forget *each and every little detail.*

Really, the details that matter won't leave the story. They will appear again and again.
Lesson #10: Don't get overwhelmed. Take it slow, bird by bird.

The title of the book comes from a family story: her brother, the night before a book report is due on birds.

Her father says to her brother, arm around him, "Bird by bird, buddy. Just take it bird by bird."
If you enjoyed this thread, follow for more threads on writing.

twitter.com/Nicolascole77
And if you're looking to get writing online yourself, here's a resource to get you started:

startwritingonline.com

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More from @Nicolascole77

15 Oct
I started writing online when I was 17 years old.

The year was 2007.

Since then, I've written thousands of articles online, accumulated 100 million+ views, written 6 books, built 3 companies, etc.

If I was starting all over again, here's exactly how I'd do it 🧵👇
Step 1: Take a personal interest and become the expert of curating experts in that personal interest.

This is how @dickiebush built himself on Twitter.

• He was an avid listener of @tferriss podcast
• And curated his best episodes, lessons learned, etc.

Here's why:
When you're first starting out, you are probably not the go-to expert of any singular domain.

So, how do you become one?

By curating other experts.

When done successfully and consistently, these experts will (on occasion) share your work.

Which is the ultimate growth hack.
Read 18 tweets
13 Oct
As someone who has accumulated 100,000,000+ views online, take this to heart:

Attracting attention *for the sake of attracting attention* is a rat race.

Learning how to write a viral article, or create a viral video, is not hard.

The real question is: to what end?

🧵👇
I'm proud of the fact that I cracked the code of writing online, and wrote the book on how to do it.

I learned a lot accumulating millions and millions of views on my work.

But I'm starting to think, if I could go back, I'd care a lot less about chasing views.
Instead, I'd start with exactly what I'm doing now:

Focusing on solving a very specific problem, for a very specific group of people, through written content.

This leads to more clarity, allows you to move faster, and connect in more meaningful ways with people.
Read 6 tweets
30 Sep
10 Reasons You Should Join Ship 30 for 30 (Whether You're A Beginner Or Expert-Level Writer)

1. Writing is lonely. Community makes it 10x more fun.

2. Masters of their craft never stop learning. Every person I look up to participates in many communities/masterminds per year 👇
3. Learning passively gives you the illusion of improving. Learning through action forces improvement (and Ship 30 is all action).

4. You can never have too many frameworks, mental models, and templates (and Ship 30 is packed with them) 👇
5. Being a great writer isn't really about writing. It's about THINKING. Learning how to think & frame problems is the most important skill to practice (which is what we do in Ship 30).

6. Getting early traction is hard. The "Ship 30 tide" causes all boats to rise 👇
Read 7 tweets
27 Sep
How do you hook customers like the pros?

These 6 sales copywriters have generated more than $10,000,000,000 (billion!) in sales.

Here are their most famous techniques 🧵👇
1. David Ogilvy's "Steal From The News" Technique

One of Ogilvy's most well-known ads was for Rolls-Royce.

The big idea?

"At 60 mph the loudest noise comes from the electric clock."

He stole this line from a press review of the car, and put it stage center.

Positioning 101
2. Gary Halbert's "Dear Reader" Technique

Halbert (who made millions writing sales letters for brands) also had a paid newsletter.

His signature style was to start each letter with, "Dear Friend and Subscriber."

He spoke directly to their wants & needs.

And he made a fortune.
Read 9 tweets
24 Sep
Attention Writing Twitter 📢

Only 7 days left to join the LAST Ship 30 for 30 cohort of the year.

...and it's looking to be our BIGGEST cohort yet.

In celebration, let's play a game.

1 RT = 1 digital writing tip we share inside the course.

Ready, go.
You can join the last Ship 30 for 30 cohort of the year here 👇

ship30for30.com
Digital Writing Tip #1: It's your content. You can do anything you want with it.

Atomic Essays can become:

• Newsletters
• Landing page copy
• eBooks
• Digital Products
• Course material
• Scripts for podcast episodes
• Etc.
Read 27 tweets
24 Sep
Want to sell books?

Build a business.

Here are 8 legendary examples of authors who have sold $100,000+ worth of books via their businesses.

🧵👇
1. Donald Miller, StoryBrand

StoryBrand is a messaging workshop, training program, and service for business owners.

It's estimated to do somewhere between $10 million & $20 million per year in revenue.

The book, StoryBrand, sells approx 100 books per day on Amazon.

$30k/mo.
2. Brendan Burchard

Brendan is one of the highest-earning online course instructors in the world. ($10M+/year)

He also is a highly paid keynote speaker & consultant.

His book, High Performance Habits, still sells approx 5-10 copies per day on Amazon.

$5k/mo
Read 12 tweets

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