At 38, David Ogilvy was unemployed and hadn't written a word of copy.
Three years later, he was the most famous copywriter in the advertising industry.
And became known as the Father of Advertising.
Here are 7 tips from the legendary copywriter 🧵
Three years later, he was the most famous copywriter in the advertising industry.
And became known as the Father of Advertising.
Here are 7 tips from the legendary copywriter 🧵
1/ Learn Who You're Writing For
“The consumer isn't a moron. She is your wife."
Your copy should touch on:
-Who you’re writing for
-How that person thinks
-What that person needs
Let research shape your copy
Let your voice fuel it.
“The consumer isn't a moron. She is your wife."
Your copy should touch on:
-Who you’re writing for
-How that person thinks
-What that person needs
Let research shape your copy
Let your voice fuel it.
2/ Know The Product
“Big ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.”
Learn every detail about the product/industry/audience before you write.
Then unleash your unconscious mind and fuel the big ideas.
“Big ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.”
Learn every detail about the product/industry/audience before you write.
Then unleash your unconscious mind and fuel the big ideas.
3/ Nail The Headline
“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Deadlines determine if the consumer’s interest is piqued enough to read the copy.
“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
Deadlines determine if the consumer’s interest is piqued enough to read the copy.
4/ Get Specific
"The more informative your advertising, the more persuasive it will be."
Most people won't make decisions without being informed…
The informed, act.
The specifics will give consumers the confidence that acting is the right choice.
"The more informative your advertising, the more persuasive it will be."
Most people won't make decisions without being informed…
The informed, act.
The specifics will give consumers the confidence that acting is the right choice.
5/ Write For One
Your ads may reach millions of people, but each person is alone with yours words.
Don't write for the masses.
Write for that one person.
Ogilvy would pretend he was writing personal letters to the consumer.
This would help him write more direct.
Your ads may reach millions of people, but each person is alone with yours words.
Don't write for the masses.
Write for that one person.
Ogilvy would pretend he was writing personal letters to the consumer.
This would help him write more direct.
6/ Write Like You Talk
Good copy feels like a conversation between two people.
Don’t be the copywriter who writes useless jargon to look top-notch.
Consumers can smell the BS.
Write like you talk.
Use a relaxed tone.
This will result in easy reading and an engaged reader.
Good copy feels like a conversation between two people.
Don’t be the copywriter who writes useless jargon to look top-notch.
Consumers can smell the BS.
Write like you talk.
Use a relaxed tone.
This will result in easy reading and an engaged reader.
7/ Keep It Simple
Fancy words that you can’t pronounce do nothing but confuse consumers.
And confused consumers won’t convert.
Good copy comes down to conveying your points briefly and with as few words as possible.
The key is saying more with less.
Fancy words that you can’t pronounce do nothing but confuse consumers.
And confused consumers won’t convert.
Good copy comes down to conveying your points briefly and with as few words as possible.
The key is saying more with less.
8/ Plus, Ogilvy's tips to learn how to write
9/ And Ogilvy's writing process
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Threads to come:
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- landing page development
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Threads to come:
- copywriting
- ad development
- landing page development
- newsletter optimization
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If you want to join 13k+ marketers, founders, and creators who get the best growth marketing tactics in their inbox every Tuesday and Thursday...
Then you can join them here 👇🏽
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