Tweet

Maybe Scrolly?

Alex Garcia 🔍

Follow @alexgarcia_atx

19 Sep, 13 tweets, 4 min read

9 tips and examples to write copy like an Amazonian 🧵

1. Use Short Sentences

Keep your sentences, Kevin Hart short.

Amazon says under 30 words.

I’d say to keep them under 15 words.

This keeps them clear and concise with an emphasis on clarity.

2. Cut Common Phrases

Cut the overused common phrases that are on everybody’s landing page.

Instead, obsess over clarity.

Respect the consumer’s time.

Concise copy leads to concise decision-making .

3. Replace Adjectives With Data

Numbers are eye candy and they organize info into a logical order.

4. Eliminate Weasel Words

Weasel words kill sentences.

They're vague. Boring. And weak.

Weak words result in weak emotions.

Weak emotions don’t lead to action.

5. Use The "So-What" Test

Re-read your writing and ask, “so what?”

Can the reader understand the sentence, paragraph, or page?

Does it make sense?

Does it provide value?

Are they learning, informed, or educated?

6. Avoid Adverbs

Clear writing is strong writing.

If you see an adverb in your copy, cut it.

It’s lazy.

And they make your copy feel timid.

You’re showcasing your product -- be bold.

7. Be Objective

Subjective writing lacks facts and data.

They’re supported by points of view and observations.

Objective writing injects confidence.

Confidence that you deliver on your promises.

8. Cut Acronyms and Jargon

Use an acronym or jargon a customer doesn’t understand and you’ll lose them.

Write like you’re trying to explain something to your 10-year old cousin…

Not like you’re trying to impress your high school crush.

9. Use Subject-Verb-Object Sentences

Use this sentence structure to be cle ar:

- Who/what are you writing about.

- What did they do.

- What was acted on.

@alexgarcia_atx

Follow @alexgarcia_atx if you want hella growth marketing tactics on your feed.

Threads to come:

- copywriting
- ad development
- landing page development
- newsletter optimization

This was from one of my newsletters :)

If you want to join 12k+ marketers, founders, and creators who get the best growth marketing tactics in their inbox every Tuesday and Thursday...

Then you can join them here 👇🏽

TL;DR

1. Use Short Sentences
2. Cut Common Phrases
3. Replace Adjectives With Data
4. Eliminate Weasel Words
5. Use The "So-What" Test
6. Avoid Adverbs
7. Be Objective
8. Cut Acronyms and Jargon
9. Use Subject-Verb-Object Sentences

• • •

Missing some Tweet in this thread? You can try to force a refresh

This Thread may be Removed Anytime!

Twitter may remove this content at anytime! Save it as PDF for later use!

More from @alexgarcia_atx

Alex Garcia 🔍

@alexgarcia_atx

18 Sep

Harry's collected 100k emails in just one week leading up to their launch.

Their Co-founder, Jeff Raider, said that 77% of the emails were collected via referrals.

On average, each person referred more than 3 people.

And here's how you can replicate it 🧵

The "secret sauce" to Harry's pre-launch campaign was the use of a growth loop.

And most companies go wrong by only using a funnel to acquire new users.

The problem with a funnel is that the only way to get more results is to put more in at the top.

With this, none of your efforts are reinvested to acquire more users.

This is the problem that a growth loop fixes.

Unlike a funnel, a growth loop focuses on compounding growth.

Because a growth loop defines how one group of new users will generate another group of new users.

Read 16 tweets

Alex Garcia 🔍

@alexgarcia_atx

11 Sep

@TedLasso

Ted Lasso was nominated for 20 Emmy Award Nominations, including two for writing.

And season 2 of @TedLasso was @AppleTV's most successful premiere ever.

Their marketing is just as good.

Here's what makes Ted Lasso's marketing effective 🧵

1. Storytelling

Storytelling makes the comedic heartthrob football coach who hates tea a hit.

A story makes us fall in love with a show, a person, and even a product.

So, how does Ted Lasso do it?

For us to buy into a character - the character has to take on a new journey and enter a stage of transformation.

Ted Lasso is an ex-football coach from Kansas who gets hired to coach a professional soccer team when he doesn't know a lick about soccer.

Read 21 tweets

Alex Garcia 🔍

@alexgarcia_atx

2 Sep

@elonmuskc

Referral programs are your missing puzzle piece.

PayPal used one to acquire 100m users.

DropBox used it to grow 3900% in 15 months.

Airbnb grew 900% YoY for 1st-time bookings.

@elonmuskc says one customer should generate three.

Use these 7 referral programs to grow 🧵

1. Coinbase

Refer a friend and when they purchase $100 in Crypto, you both get $10 in Bitcoin.

Like most referral programs, it's two-sided.

2. PayPal

The OG referral program.

When PayPal was starting out, they gave money away to new users and referred users.

It worked so well they had to reduce the amount of money they gave away.

At, first PayPal gave you $20 for signing up. And $20 to anyone you referred.

Read 20 tweets

Alex Garcia 🔍

@alexgarcia_atx

31 Aug

@garyvee

Garyvee has always been ahead of his time.

He scaled VaynerMedia from a Twitter management agency to creating Super Bowl ads for brands like Miracle-Gro, Hard Rock, and Budweiser.

These 11 tips from @garyvee will optimize your marketing efforts 🧵

1. Jab, Jab, Jab, Right Hook

Relationships are built on trust.

You wouldn’t meet someone today and ask for a favor.

You’d first develop a relationship then ask.

The same goes for building an audience and monetizing.

So give, give, give, then ask/sell.

@garyvee

2. Document Don’t Create

This is @garyvee’s way of saying build-in-public.

Create content around what you’re doing and building and it will organically attract people who are interested in you.

Plus, this gives you a concrete way of creating ample amounts of content.

Read 15 tweets

Alex Garcia 🔍

@alexgarcia_atx

30 Aug

Email is not dead.

Email marketing generates $42 for every $1 spent.

This makes it one of the most effective channels for your business.

Use these 9 tips to build a bigger list, increase your open rate, and improve engagement 🧵

1. Create A Consistent Theme

Create a consistent theme for your newsletter/email marketing where the readers know the value to expect and how it’s packaged.

For example:

On Tuesdays, I send Tactic Tuesday.

On Thursdays, I send Teardown Thursday.

@JamesClear

This way, when your email lands in a reader’s inbox, they know what to expect when they open it.

Other examples are:

@JamesClear's 3-2-1 Thursday Newsletter

@ShaanVP's 5 Tweet Tuesday

Read 16 tweets

Alex Garcia 🔍

@alexgarcia_atx

15 Aug

If you can write better, you can communicate better.

If you can communicate better, then you can sell more.

This is what makes business writing a valuable skill.

Here are 6 ways to write more effectively 🧵

1. Show. Don't Tell.

Don't tell someone how to travel.

Show them the vacation photos.

Let your words come to life and take the reader on a journey.

Nobody likes to walk themself to the table.

2. Use Simple Sentences

When you write - your goal is to be understood.

If someone doesn't understand, they won't take action.

Because confusion is the bottleneck before the next step.

Read 11 tweets

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!