The easy way to build a business is by selling your most loved skill.
Thing is, most people avoid doing this because that specific skill is too close to their heart – it's part of their identity.
And build a business around that skill feels like building it around your identity
Thing is, most people avoid doing this because that specific skill is too close to their heart – it's part of their identity.
And build a business around that skill feels like building it around your identity
So they avoid building the business because failure will feel double painful.
Once for the failure itself.
And a second time because you failed at something that is at the core of your identity.
But here's the thing.
Society rewards the risk-takers.
Once for the failure itself.
And a second time because you failed at something that is at the core of your identity.
But here's the thing.
Society rewards the risk-takers.
And while this double-failure could be extremely painful, there's also the chance of actually succeeding.
This thought of success will motivate you.
And when you win, it'll be a double success.
Once because you won.
And a second time because you won doing something you love.
This thought of success will motivate you.
And when you win, it'll be a double success.
Once because you won.
And a second time because you won doing something you love.
For this reason, I encourage you to build something around a skill you love.
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