Thread by @SantiagoCruz02

My favorite copywriting framework is: PAS

Works like hell, even better than AIDA in my opinion

Here's how it works:

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First, you have the problem.

Ideally, a huge problem that is constantly eating away your reader

As that specific problem is something they care about or struggle with, when you mention it, it hooks your prospect in.

Once you have them hooked

Then you agitate the problem

You talk about all the negative things that come with having this specific problem:

Make them feel emotional
Provoke strong negative emotions
Make the problem seem scarier

And then you go for the kill

They're emotional
They know they have a problem
They desperately need to find a solution.

So, you offer one to them!

The solution to not just their problem, but all the negative things that come with it.

And that's how the PAS structure works.

Keep this in mind when writing copy and I have no doubt you'll be persuasive as hell in no time.

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