Thread by @IndieHackers

THREAD: The world's fastest startups are working on just ONE metric.

Forget Ads, CPC, LTV or any of that jargon:

The most important key metric is TTV.

Let's dig into this.

Time to value. i.e, the time from when a customer invests into your product "by signing up" to the time they get the outcome (their pain solved).

This travel time needs to be AS short as possible.

This is how the best are doing it and how you can too.

@loom:

They ask you to download the chrome extension (highest barrier).

You record and video and stop, that's it...the second you share the video the value is achieved.

To shorten this they:

- upload the video async
- prefill the title
- auto-copy link

@Canva:

Without signing up you can work with a pre-built template.

Design the template to:

- create the exact design
- achieve wow factor
- on download (Ask to sign up)

@Uber:

- sign up via phone number
- "permissioned location access"
- choose destination
- automatically show you "how much cheaper it is to taxi"
- immediate feedback on when taxi arrives (< 5min)

@Uber:

- sign up via phone number
- "permissioned location access"
- choose destination
- automatically show you "how much cheaper it is to taxi"
- immediate feedback on when taxi arrives (< 5min)

Value is created when the customer can achieve their dream outcome, WITH a certain amount of guarantee, without putting ANY effort & at blazing fast speed.

So ask yourself what are the key things you can do to reduce the time to value for your customer.

- can you get rid of signups?
- show perceived value?
- offer a guarantee?
- make it 1 click instead of 3?

Thread by @veebuv: indiehackers.com/post/the-world…