How To Be A World-Class Reader 101

Reading, in and of itself, doesn't make you a better writer.

To master your craft, you have to ready CLOSELY.

You have to study the language.

These are the 5 key things to look for in everything you read 🧵👇
1/ "What is the author really saying here?"

I annotate constantly when I read.

In the margins, I write what the author is saying—below the literal.

"She walked into the room without hesitation." OK, what's REALLY happening here?

The unspoken is the loudest narrative.
2/ "How did the author create this image/feeling?"

Don't just watch the movie.

Ask how the writer got you to see or feel what you did.

Study that language closely.

Then keep it in your back pocket for when you want to illicit a similar image in your readers' minds.
3/ "What details are staying with me the most?"

As you read, and long after you finish reading, notice what ideas, images, traits, and dialogue you remember most.

The fact they are sticking with you mean these details are *sticky.*

How can you make your own writing sticky?
4/ "How quickly is the author revealing new information?"

In #Ship30for30 we call this Rate of Revelation.

Slow RoR = lots of description, lots of depth, moves like molasses.

Fast RoR = minimalist, bang-bang-bang, like coffee.

Is the author's choice right for the story?
5/ "Why is the author saying this?"

Great writers make every word count.

Nothing is said by accident.

Like a painting that is realized pixel by pixel, question why the author is describing this detail, shining a light on this trait, etc.

Each choice has significance.
I am a firm believer there are 2 types of writers who read:

The first are writers who read for fun (and are well read as a result), but unable to transfer those learnings over to their own writing.

And the second are writers who read less for fun and more as mental exercise.
To become a great writer, you can't just read for fun.

You must read as a form of study, of deliberate practice. Like stretching before you do your real workout (the writing).

Want to make reading part of your daily writing habit?

Start here:

startwritingonline.com

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More from @Nicolascole77

20 Oct
I studied fiction writing in college.

But I always tell people I didn't learn how to write in college.

I learned how to read, and I learned the importance of reading my work out loud.

Here's a mini-masterclass in what to HEAR in your own writing 🧵👇 Image
1/ Listen for tone.

As soon as the words start to come out of your mouth, you will feel what tone you were writing in.

The big question is: was this tone your intention?

If yes, you'll hear what gives this tone its quality. Do more of that.

If no, you'll hear why not.
2/ Listen for wordiness.

"And so it was then that..."

Anytime you hear lots of tiny words next to hear other, you'll feel your mouth fumble over them.

Don't ignore this.

Cut them. Compress them.

Your writing will be sharper.
Read 8 tweets
15 Oct
I started writing online when I was 17 years old.

The year was 2007.

Since then, I've written thousands of articles online, accumulated 100 million+ views, written 6 books, built 3 companies, etc.

If I was starting all over again, here's exactly how I'd do it 🧵👇
Step 1: Take a personal interest and become the expert of curating experts in that personal interest.

This is how @dickiebush built himself on Twitter.

• He was an avid listener of @tferriss podcast
• And curated his best episodes, lessons learned, etc.

Here's why:
When you're first starting out, you are probably not the go-to expert of any singular domain.

So, how do you become one?

By curating other experts.

When done successfully and consistently, these experts will (on occasion) share your work.

Which is the ultimate growth hack.
Read 18 tweets
15 Oct
In 1995, a writing workshop professor wrote a book about what it means to be a writer.

It was called "Bird by Bird."

The book became an instant best-seller, and today continues to sell hundreds of thousands of copies.

Why?

Because inside are 10 timeless pieces of advice 🧵👇
Lesson #1: Just start.

"As the story begins, you are learning what you AREN'T writing, and this is helping you to find out what you ARE writing."

Writers rarely know where things are going when they begin.

This is the fun of putting pen to paper.

As you write, you discover.
Lesson #2: You can't love being published. You have to love creating.

Lamott, the author, taught many writing workshops for eager-eyed students.

Their questions were always the same: "How do I get a book deal? How do I find an agent?"

But the writing has to come first.
Read 13 tweets
13 Oct
As someone who has accumulated 100,000,000+ views online, take this to heart:

Attracting attention *for the sake of attracting attention* is a rat race.

Learning how to write a viral article, or create a viral video, is not hard.

The real question is: to what end?

🧵👇
I'm proud of the fact that I cracked the code of writing online, and wrote the book on how to do it.

I learned a lot accumulating millions and millions of views on my work.

But I'm starting to think, if I could go back, I'd care a lot less about chasing views.
Instead, I'd start with exactly what I'm doing now:

Focusing on solving a very specific problem, for a very specific group of people, through written content.

This leads to more clarity, allows you to move faster, and connect in more meaningful ways with people.
Read 6 tweets
30 Sep
10 Reasons You Should Join Ship 30 for 30 (Whether You're A Beginner Or Expert-Level Writer)

1. Writing is lonely. Community makes it 10x more fun.

2. Masters of their craft never stop learning. Every person I look up to participates in many communities/masterminds per year 👇
3. Learning passively gives you the illusion of improving. Learning through action forces improvement (and Ship 30 is all action).

4. You can never have too many frameworks, mental models, and templates (and Ship 30 is packed with them) 👇
5. Being a great writer isn't really about writing. It's about THINKING. Learning how to think & frame problems is the most important skill to practice (which is what we do in Ship 30).

6. Getting early traction is hard. The "Ship 30 tide" causes all boats to rise 👇
Read 7 tweets
27 Sep
How do you hook customers like the pros?

These 6 sales copywriters have generated more than $10,000,000,000 (billion!) in sales.

Here are their most famous techniques 🧵👇
1. David Ogilvy's "Steal From The News" Technique

One of Ogilvy's most well-known ads was for Rolls-Royce.

The big idea?

"At 60 mph the loudest noise comes from the electric clock."

He stole this line from a press review of the car, and put it stage center.

Positioning 101
2. Gary Halbert's "Dear Reader" Technique

Halbert (who made millions writing sales letters for brands) also had a paid newsletter.

His signature style was to start each letter with, "Dear Friend and Subscriber."

He spoke directly to their wants & needs.

And he made a fortune.
Read 9 tweets

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