NEW
Hastily deleted Govt Net Zero research paper, suggests
🍖 shift diet habits to plant based & producers/retailer tax on high carbon foods
🌱 policy “to normalise plant based food”
✈️ make in person meetings requiring biz flights “immoral indulgence”
bbc.co.uk/news/business-…
Hastily deleted Govt Net Zero research paper, suggests
🍖 shift diet habits to plant based & producers/retailer tax on high carbon foods
🌱 policy “to normalise plant based food”
✈️ make in person meetings requiring biz flights “immoral indulgence”
bbc.co.uk/news/business-…
Government swiftly, deleted & disowned “BEIS Research Paper Number 2021/063” written by the Nudge Unit, aka the Behavioural Insights Team famous for sugar levy and “herd immunity” comments...
source: “We have no plans whatsoever to dictate consumer behaviour in this way”
source: “We have no plans whatsoever to dictate consumer behaviour in this way”
Govt say was never policy, was part of range of inputs into Net Zero strategy considered, but then did not make it into policy... and shouldn’t have been published.
But it shows what influential team say is necessary as regards a Government “nudging” consumers towards net zero
But it shows what influential team say is necessary as regards a Government “nudging” consumers towards net zero
4. “Applications to Net Zero Policy” (of behavioural insights)
“Diet Changes”
Ideas include -
a tax on producers or retailers of “high carbon foods” to incentivise “reformulation and diversification” towards more plant-based and local foodstuffs
“Diet Changes”
Ideas include -
a tax on producers or retailers of “high carbon foods” to incentivise “reformulation and diversification” towards more plant-based and local foodstuffs
Also under “diet changes”:
“building support for bold policy, such as a producer-facing carbon tax on ruminant products” - a reference to sheep and cattle meat” though an “unsophisticated meat tax would be highly regressive”...
“building support for bold policy, such as a producer-facing carbon tax on ruminant products” - a reference to sheep and cattle meat” though an “unsophisticated meat tax would be highly regressive”...
Further “diet changes”:
achieving diet changes incrementally by substituting “blended products (eg beef and mushroom) for minced beef’, and that a “timely moment to intervene” would include those attending university or first time renters.
achieving diet changes incrementally by substituting “blended products (eg beef and mushroom) for minced beef’, and that a “timely moment to intervene” would include those attending university or first time renters.
More under ‘diet changes’
document recognises that “asking people to directly eat less meat and dairy is a major political challenge, though positive framing and smaller asks may be possible (eg learn one new recipe)”.
document recognises that “asking people to directly eat less meat and dairy is a major political challenge, though positive framing and smaller asks may be possible (eg learn one new recipe)”.
✈️ On aviation, largely absent from official announcements on net zero, it suggests “trying to “shift social norms” to make in-person business meetings requiring international flights a sign of “immoral indulgence or embarrassment (frequent flyer should not be a badge of pride)”
The Karmic news police have managed to serve up day old plant based pizza for dinner after my story above… on the basis of this, it’s going to be a long journey to my own personal net zero. 🍕
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