1/ "You sometimes hear an entrepreneur say: ‘Oh, we’ll just make it viral.’ As if virality is something you can choose to add in after the product is baked – like a spell checker. If virality was easy, there would be no advertising industry.” Josh Kopelman.
2/ "Virality is something that has to be engineered from the beginning…and it’s harder to create virality than it is to create a good product. That’s why we often see good products with poor virality, and poor products with good virality." Josh Kopelman.
3/ "Most viral acquisition is built around incentives. Users are incentivized either explicitly (with a clear dangling carrot) or implicitly (through product mechanics) to invite other users.” Sangeet Paul Choudary.
4/ "A viral product is one whose rate of adoption increases with adoption. Within a certain limit, the product grows faster as more users adopt it.” Sangeet Paul Choudary. 
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