Annual letter from @Microsoft CEO @satyanadella : Progress made and optimism for the opportunity ahead. Well worth the read buff.ly/3AZUMtK
Some compelling trends in the letter focusing on many enterprises' increased obsession with digital twining and the Metaverse. Some of @satyanadella's comments clarify why @Facebook is so passionately pursuing dominant positioning in the metaverse layer.
I'm very curious to see how powerful brands such as @Google (Alphabet, if you must), @Microsoft, @amazon, @salesforce, @Facebook, @Oracle, @Apple, @Samsung, and @Huawei leverage their assets and IP (as well as their workforce) to solidify the potential in this space.
I'm even more interested to see if and how lagging brands such as @intel, @Sony, @TencentGlobal, and @LGUS take advantage of the opportunity to possibly leapfrog back into prominence.
Short term, brands can exploit #metaverse opportunities to extract profits through temporary sector monopolization. Longer term, I believe brands that commit to serving clients, and society in general, though leverage of the layer will prosper on a more sustainable basis.
As @satyanadella put it, the enterprise metaverse is "...a new infrastructure layer made possible through the convergence of the digital and physical worlds. By combining [IoT], AI, and mixed reality, this platform layer enables the creation of rich digital twin simulations..."
"...of real-world processes/places/things so organizations can monitor complex systems in real time, interact within them using mixed reality, & run simulations to [...] analyze & predict performance"
Next steps will influence not only profitability, but the nature of our society
Next steps will influence not only profitability, but the nature of our society
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