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21 Oct, 6 tweets, 4 min read
Our latest Climate Change in the American Mind politics report is now out!

Some highlights... 1/x
The biggest takeaway is that many policies currently being considered by Congress have strong support among a large majority of registered voters, including many Republicans.

Strongest support is for tax incentives to make existing buildings more energy efficient (86%)

2/x
We also find that a majority of registered voters would support a president declaring a national emergency to act on global warming.

3/x
Who should be doing more to address global warming?

Most registered voters say that, among others, corporations and industry (73%), citizens themselves (69%), and the Republican Party (66%) should be doing more.

4/x
Should schools teach our children about the causes, consequences, and potential solutions to global warming?

A large majority of registered voters (78%) agree schools should, including a majority of Republicans.

5/x
Find a lot more in the full report here: bit.ly/2Z74iOj

🙏🙏 to @ecotone2 @MaibachEd @MethodsMaven @jekotcher @jenpcarman Liz Neyens @karinlacroix @JMarlonPhD and the wonderful folks at @YaleClimateComm and @Mason4C

/end

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More from @MattGoldberg100

Matt Goldberg Profile picture
21 Oct
Strategic communication has enormous value, but our knowledge on it is fragmented. How do we distill it all into a general overarching framework?

I spoke to @AbelGustafson about this question for the last two years. Here's what we've come up with... 1/x
First, we developed this framework for *strategic* communication, to be applied to purposeful, specific goals (e.g., increase vaccinations, convince people to take action on climate change, etc.).

This is familiar to our #scicomm #envcomm and many of our other colleagues.

2/x
We go way back and build on Lewin and others by conceptualizing the *driving force* as all the efforts, contexts, and systems that advance a campaign’s goals, and the *restraining force* as all the efforts, contexts, and systems that restrict a campaign’s goals.

3/x
Read 16 tweets
Matt Goldberg Profile picture
27 Jul
A while back, our research teams categorized Americans into six distinct groups: Global Warming’s Six Americas

The proportion identified as Alarmed has more than doubled in the past five years.

Are there subsegments WITHIN the Alarmed? Highlights from our new study… 1/x
We segmented the Alarmed based on their reported political and consumer behaviors, their willingness to perform a variety of activism behaviors, and discussion with close others.

We identified three subsegments: the Active, Willing, and Inactive

2/x
The Active are most likely to say they’re already participating in a campaign to convince elected officials to take action, but still few overall.

Majority of the Willing say they would join a campaign, whereas the Inactive are likely to say they’re unsure if they would.

3/x
Read 9 tweets
Matt Goldberg Profile picture
3 Jun
Our latest Climate Change in the American Mind politics report is now out!

Highlights...1/x
A large majority of Democrats think GW should be a high or very high priority for the president and Congress. Much lower support among Republicans.

2/x
Most registered voters think developing sources of clean energy should be a high or very high priority. Extremely strong support among Democrats.

However, we see a sharp drop in support among Republicans compared to our last survey. We are currently investigating why.

3/x
Read 6 tweets
Matt Goldberg Profile picture
15 Jan
Our latest Climate Change in the American Mind politics report is now out!

Some highlights... 1/x
A large majority of Democrats say GW should be a high or very high priority for the president and Congress. Far fewer (but a non-trivial %) Republicans say the same. 2/x
Compared to GW, a much larger proportion of people across the political spectrum say clean energy should be a high or very high priority for the president and Congress. 3/x
Read 10 tweets
Matt Goldberg Profile picture
17 Apr 20
🚨New report: American Public Responses to COVID-19🚨

Quick THREAD on some highlights on our findings 1/x Image
By a HUGE margin, Americans prefer to stop the spread of the virus over stopping economic decline 2/x Image
Most Americans correctly identify true/false statements about COVID-19 (great!), but still an alarming proportion of Americans (22%) do not understand important facts, for example, that the virus can live on some surfaces for days. 3/x Image
Read 5 tweets

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