My favourite quote from Sam Walton, Made in America:
"Sometimes I'm asked why today, when Wal-Mart has been so successful, when we're a $50 billion-plus company, should we stay so cheap?
That's simple:
Because we believe in the value of the dollar.
That's simple:
Because we believe in the value of the dollar.
Every time Wal-Mart spends one dollar foolishly, it comes right out of our customers' pockets.
Every time we save them a dollar, that puts us one more step ahead of the competition—which is where we always plan to be."
Every time we save them a dollar, that puts us one more step ahead of the competition—which is where we always plan to be."
Companies that are able to make a low pricing business model work usually do so because frugality is in their DNA.
And that often starts from the top.
And that often starts from the top.
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