Thread by @BoziTatarevic

This is a good thread about why influencers and celebrities attending racing events is good for the sport and individual racing series.

https://twitter.com/murbanvideo/status/1452662923613155331

Lots of good points in that thread. If you're only inviting people from the same crowd then those are the only people that you will reach. Crossing over to other fields helps growth.

https://twitter.com/murbanvideo/status/1452663383673786377?s=20

The final takeaway is good.

https://twitter.com/murbanvideo/status/1452665620965859339?s=20

You absolutely don't have to know anything about racing in order to be a fan. Everyone that is a fan is automatically a real fan. There should no qualifiers.

https://twitter.com/IndyNathan/status/1452667448994455563?s=20

I work in racing and I write and present about racing but I'm pretty terrible with history and stats unless I do specific research for a project because I'm more interested with the technical side and the people that are around now but that doesn't make me any less passionate.

That all goes back to this point. Just be kind. That's it.

https://twitter.com/Meagan_Thompson/status/1452462840166682624?s=20

There are 2,047,389 people that have liked Megan Thee Stallion's insta post from COTA so far. Engagement on insta is around 15% on the conservative end of estimates so there were likely at least 13 million people that viewed that post and the cashapp tag.

https://twitter.com/hwf0712/status/1452711175448416260?s=20

That cashapp tag leads to this page and this post with Verstappen and the car which has 57k views on its own and doesn't count the people that might have looked up the F1 car they saw in the background of the original post. instagram.com/p/CVTZ4UMjUpc/

A little clarity on the earlier quoted tweet.

https://twitter.com/IndyNathan/status/1452712037910519810?s=20

This is an excellent example of the gatekeeping nonsense that stunts growth in motorsport. The racing series or team should prep the PR team of a visiting celebrity or influencer. Not the other way around.

https://twitter.com/DLand91/status/1452706982721359878?s=20

I am sure this will evolve into "it was all a joke and y'all are talking about me now" after getting ratioed but I will just say that kindness goes much farther and that racing is for everyone.