Thread by @LanceUlanoff

Checking out the #AdobeMAX keynote

"Creativity powers the digital economy." So true. What a great time to be @Adobe #AdobeMAX

Adobe: Our vision is to aggressively spread Creative Cloud to the Web. #AdobeMAX

Photoshop comes to the Web #AdobeMAX medium.com/@LanceUlanoff/…

Behance now has 28M members #AdobeMAX

Adobe's Content Initiative could be an important tool in the fight against misinformation #AdobeMAX

Adobe tries to illustrate how our periods of despair like the current Pandemic can spawn a creative rebirth #AdobeMAX

Adobe's 3 main goals:
Enable Connective Creatively
Unleash Creative Potential
Power Creative Careers #AdobeMAX

Adobe Sensei AI engine is popping in multipleCreative Cloud apps #AdobeMAX

Adobe Math:
Creativity x Organization = Impact
#AdobeMAX

Creative Cloud Libraries (colors, fonts, assets, audio files, etc) get Nested Groups, Team Libraries, and Versioning (coming soon). #AdobeMAX

A look at Photoshop's new share to panel, and Comments system in Chrome, #AdobeMAX

A first look at Adobe Photoshop on the Web (Beta). #AdobeMAX

On Photoshop on the Web: "This simply would not be possible without our partnership with the Chrome Team at Google." Note that the beta does not yet work on Safari. #AdobeMAX

Adobe is also launching Creative Cloud Spaces and Canvases (coming next year) to enable teamwork #AdobeMAX

All the Project assets are in one Space and shareable. Canvases is like an infinite whiteboard for the project. #AdobeMAX

Spaces and Canvases do include access to thousands of fonts. #AdobeMAX

Also supports real-time co-editing. Canvases also support live video calls. #AdobeMAX

Adobe Stock gets an update. New AI-powered search features to find video, audio, and similar images #AdobeMAX

New features in Photoshop. Magic wand smarter. It can identify objects by hovering over them. Auto masking #AdobeMAX

You can now copy and paste all layers from Illustrator and Photoshop. #AdobeMAX

New Neural Filter: Landscape Mixer. He used a slider to change the season from spring to fall. #AdobeMAX

New Colorizer filter is better at handling skin tones. #AdobeMAX

Adobe Fresco adds adjustment layers, a perspective grid, and new motion features like onion skinning. #AdobeMAX

Adobe Illustrator on iPad updates include Vectorize, custom brushes
#AdobeMAX

Illustrator on the Desktop 3D features get an update. #AdobeMAX

A first look at Adobe Illustrator on the Web (Beta). #AdobeMAX

Adobe Lightroom on a Samsung Phone #AdobeMAX

Lightroom on the Desktop now has Lightroom Masking, which uses AI to intelligently create masks. Masks also have Color range, luminance range, and depth range.
#AdobeMAX

Lightroom's new masking feature lets you basically paint to adjust the mask. #AdobeMAX

Yes, a little obsessed with this guy's room
#AdobeMAX

Adobe Premiere Pro transcription for captioning. #AdobeMAX

After Effects adds multi-frame rendering #AdobeMAX

Adobe consumed FrameIO to ease collaboration in post-production #AdobeMAX

FrameIO adding DRM. #AdobeMAX

Adobe brought Substance 3D into Adobe and shows how it's used to create some images from Dune and other movies
#AdobeMAX

Substance 3D Stager has collision detection for 3D objects. Really cool. The files also work with Photoshop #AdobeMAX

Substance 3D Painter looks so powerful. You can paint material-based paint in real-time. You can also import Fresco brushes. Symmetry paint mode is wild; cuts some of the work in half. #AdobeMAX

3D Painter even supports painting with particle simulations. 👀 #AdobeMAX

Adobe says anyone can turn on content credentials in Photoshop to ensure they get credit for their work. Tying this in part to the growth of #NFTs. #AdobeMAX