8 Simple Ideas to Unlock The Course Inside You

(VISUAL🧵)
Everyone has an online course in them.

Decode what you're doing.

Learn how to teach it to others.
You don't have to be an expert.

You can "learn in public".

If you can help your friend do something, you've got credibility to them.

You don't have to be an expert in their eyes.

You helped them.

That's enough.

Start teaching way earlier than you think you're ready.
The BEST way to start an online course is to talk to people about it.

Engage in Generous Dialogue.

Ask questions to invite honesty, dignity, and revelation.

Listen with genuine curiosity and ready to be surprised.

Your course will reveal itself to you.
Course-Student Fit is a combination of:

• a clear Vehicle for Transformation (screwdriver)
• a Problem Worth Solving (nails)

What most creators don't realize is that the first one is fixed.

The second is where you should be experimenting.

Find your nail.
When you're ready to launch a Transformational Online Course, make sure it has 3 things for your students:

1. Personal reflection
2. Peer-to-peer learning opportunities
3. A path for them to continue learning long after the course is complete
We learn best from each other.

You set the Destination for your students.

But they're all at different stages of the Journey.

Help them find and connect with others at the same point as they are.
Your journey from beginner to emerging expert is long.

It more or less follows this windy path.

Your mileage may vary.

But be ready to jump on board when your flight takes off.
Finally, when you're in demand, you need to know how to set your price.

The art of teaching meets the business of online.

The Pyramid is a way to think about your value and what you can charge.
That's it my friends!

It's really that easy and that hard.

Please give the 1st tweet a RT to share this with others.

The world needs more teachers.
Visuals by the extremely talented @SACHIN_RAMJE - go give him a follow.

And follow me @Bazzaruto for more lessons like these:

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More from @Bazzaruto

28 Oct
Having a personal brand means owning the narrative of what others say about you when you're not in the room

My conversation with @dr_woj unpacks 3 criteria for how to own your personal brand:

• Positive
• Unique
• Relevant

Check it out 🎙🔗👇
My key takeaways:

• It’s not just entrepreneurs who need a PB
• Focus on what makes you unique, and make it aspirational
• Integrate the elements of your PB in all that you do
• How to stay current and relevant with your PB
Listen on your favorite podcast player
pod.link/1539194896/epi…
Read 4 tweets
8 Oct
Two key components in the economics of Superstar Teaching:

1) the art of teaching online
2) the business of distribution

Let's explore 👇
1/ The Art of Teaching Online

Teaching on the Internet is a skill and like any skill, you can learn how to get better at it.

Internalize this: you can learn how to be a better teacher.
2/ The Business of Distribution

The 2nd part of the economics of Superstar Teaching is to leverage partnerships.

Partnerships for distribution shortcut the painstaking process of audience building.
Read 9 tweets
5 Oct
Just short of 1 year in and 10,000 downloads

Absolutely no chance I would've believed this a year ago

And now, it's one of the highest leverage things I do every week
In fact, I'd go so far as to recommend it to everyone

Who needs another podcast you might think?

That's actually besides the point...
I learn so much from every conversation

I've met some incredible thinkers and builders

And I'm sitting on a goldmine of wisdom from these fascinating people
Read 5 tweets
5 Oct
I chatted to @RobinMWaite recently about:

// How to Position & Price Your Course //

Here is everything I learned 👇
1/ Start with setting a goal 🎯

how much money do you want in 12 months from your course?

if you have multiple revenue streams (courses, consulting, info products), consider each separately

different buyers have different price sensitivities
2/ Figure out your capacity 🥛

let's say your goal is $120,000

break down your total into monthly goals

then create scenarios for how to reach it:

$10,000 x 1 buyer

$1,000 x 10 buyers

$100 x 100 buyers

$10 x 1,000 buyers
Read 21 tweets
1 Oct
Set a trap for your reader's attention

This is what I learned from 6 golden minutes of the conversation between @jmikolay and @Nicolascole77

My other key takeaways in the THREAD👇
Set a trap for your reader's attention:

​The best traps say almost everything that the reader needs, but leave a gap for the reader to fill in.

​Setting a trap isn't even the best term - what you're doing is making your content sticky.
The best way to make your content sticky?

→ ​Create a curiosity gap
→ Deliver on your promise
Read 10 tweets
26 Sep
Learning is hard, but teaching is harder.

I'm want to help you combat that. I’m convinced if you want to transform people through education, you have to make an identity change and connect with your Teacher Identity within ⬇️
This is what 'Course of Action' is about. My new course on how to effectively teach through the internet.

The aim: To help people identify how they can uniquely help others through coaching, speaking, writing, and making videos. Here's the info you need: bit.ly/3u1yBS6
In order to help others, you have to take action first. But before you take action, you have to know where you’re headed. So ask yourself this important question:
Read 5 tweets

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