Max Koh Profile picture
28 Oct, 21 tweets, 5 min read
5 hacks to research a company with only 30 minutes daily:

I've been lucky to be financially free before age 30.

And I did it by investing in stocks...

While still working 9-5.

The secret?

Learning how to allocate my TIME to research the companies I invest in.

Here's how:
Quick back story:

Recently I got over a dozen DMs from people.

The #1 common question?

They wanted me to share my daily schedule with them.

I found it funny.

Turns out, they were interested in how I find time to invest and research my companies given I work in a 9-5 job.
I guess the better question to answer here would be:

"How do I allocate my time so that I can research companies?"

That's what I'll answer here.

But before that, in case you are curious...

here's what my daily schedule looks like on a weekday and weekend:
Weekdays

7am wake up. meditation

8am commute to work (listen or read some investing stuff)

9-10am Lift weights

10am-7pm day job

7pm-10pm dinner, meet friends and family, commute home

10-11pm: shower, wind down, some light reading and research

11pm sleep
As you can tell...

I spend little time on research during the weekdays.

This is because my 9-5 job takes up almost all my time.

But weekends is where I focus more.

Here's roughly how I spend my Sat and Sun:
Weekends

Lift weights (1 hour morning)

Reading and company research (2 hours)

Writing my own thesis and notes (1-2 hours)

That's about 4 hours of deep work per day.

The rest of it I spend with family and friends.

Relaxing and enjoying life.
Now that we've got that out the way...

Here's 5 simple hacks I personally use to research companies, with only 30 mins per day:
1. Focus on primary information sources first.

Primary sources of information are:

- annual reports
- earnings transcripts
- CEO interviews

Why do I focus on this?

Because I have limited time.

So I have to decide what to focus on and what to pass on.
I focus on the primary information because it's more accurate

It helps me form my own judgments.

This helps me get the info I need...

without being overwhelmed by articles, analyst research reports etc.

I still read those...

but only after I have consumed the primary info
2. Match task to time

This is my secret for researching companies despite a packed schedule.

For example:

If I'm eating dinner alone and I know I will take 30 minutes for this...

I listen to a CEO interview that I know will take roughly that time.
If I'm commuting to work...

I will read the earnings transcripts or a longer deep dive article by someone else covering the company.

I even listen to stuff when I'm washing the dishes!

That's how I continually "find" time to research a company.
3. Find Fintwit detectives

This is actually the biggest benefit of Fintwit...

I can get research on a company by other shareholders of the company who do the digging.

For example:

$PTON is a company I follow.

So I follow someone like Bob Treemore and add him to my list.
Doing so allows me to get up to date facts on a company...

Which I will not have the time to do so.

Caveat here is that:

I only do this step after I completed my primary research as mentioned above.

I do this so it doesn't colour my judgment or influence me.
4. Use tools to do the job

For example:

I use pocket so I can read earnings transcripts on my phone in a readable way.

And I can make highlights of stuff that stand out to me.

So I can extract them later and make notes.
Another example:

I use Otter.ai to transcribe CEO interviews that don't have transcripts.

This allows me to read them when I'm on the commute to work.

Since I read faster than I listen...

This helps me learn about a company with these small pockets of time.
I actually wrote an earlier thread on how I use tools to research companies.

You can check it out here:
5. Take starter positions to get skin in the game

This doesn't really help you save time in any way.

But I found this is a good kick in the butt.

If I just set a goal to learn more by reading annual reports...

I usually get lazy and procrastinate.

How do I overcome that?
I buy a small % of the company just to get skin in the game...

So it changes my mentality.

It can be as small as 0.5-1% of my total portfolio, or even less.

Or even just buy 1 stock.

It makes me feel vested.
I become more energized to research the company.

I pay more attention.

And I focus better.

This changed the way I read and listen to the interviews and transcripts.

It has helped me research my stocks better in a short time.
If you enjoyed this, follow me here at @heymaxkoh

I tweet about how I attained financial freedom before 30, by investing in great companies.

Also if you'd like another time-saving hack, check this out.

I explain how I read an annual report in 1 hour:
Recap of the 5 hacks:

1. Read primary information first

2. Match task to time

3. Find fintwit detectives

4. Use tools to do the job

5. Take a starter position

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More from @heymaxkoh

29 Oct
What makes Peloton special?

They're like WWE, live theatre, church combined.

I started buying positions since June 2020.

But 99% of investors don't get it

It's not about the digital subs or low churn.

None.

Here's 5 reasons why $PTON holds a special place in my portfolio: Image
1. Connection to instructors like Hollywood stars

2. Proven system for creating crowd pullers like WWE

3. Live theatre in disguise

4. It's all about the music

5. People work out to be entertained

Here's a breakdown of each:
1. Connection to instructors like Hollywood stars

Looking at their FB group...

I was amazed to see the level of connection people had with specific instructors.

You see users going gaga when they bump into instructors in NYC. Image
Read 23 tweets
27 Oct
10 principles to spot great management teams to invest in

Bob Iger served as Disney CEO from 2005 to 2020.

His best-selling book is a masterpiece in leadership.

It taught me how to identify high quality leaders who I can invest with.

Here's the 10 lessons and quotes from Bob:
Some background on Bob Iger

During his tenure as Disney CEO:

- Acquired Pixar from Steve Jobs

- Bought over LucasFilms

- Spearheaded Disney's move into streaming

As long term investors, our wealth is tied to the actions of the company's leaders.

So here's how to spot them:
1. Great leaders are willing to say "I don't know"

You have to be humble.

You can’t pretend to be someone you’re not...

Or to know something you don’t.

You’re also in a position of leadership, so you can’t let humility prevent you from leading.
Read 20 tweets
26 Oct
18 of my favourite investing books.

Summarized in 18 short tweets:
1. Joys of Compounding - Gautam Baid

Achieve financial independence so I can view the world honestly.

It's not about making quick returns.

It's about above average returns over long periods.

Margin of safety is found not just in valuation...

But also in the business quality
2. Education of a value investor - Guy Spier

Inaction and patience are key to success in investing.

Don't check stock prices everyday.

It’s not enough to rely on one’s intellect to filter out noise.

You need the right environment to do so.

Don't just rely on willpower.
Read 20 tweets
25 Oct
Salesforce $CRM is the pioneer of SaaS.

I spent the last few weeks studying its founder, Marc Benioff.

Was expecting to learn about building a cloud software business...

Instead, I received a masterclass in:

• Guerilla Marketing
• Category Creation
• Sun Tzu's Art of War
Here's 5 lessons I learnt from Marc Benioff

1. Don't let competitors make you angry

2. Create your own category

3. Play the visionary card

4. Leverage on competitors' brand

5. Use the power of PR

Let's get started:
1. Don't let competitors make you angry

“He who is quick tempered can be insulted”

Marc Benioff is a big fan of Sun Tzu.

In the early days of Salesforce...

He deployed Guerilla tactics to "throw dirt" at Siebel Systems, their #1 competitor then.

He gave them silly labels.
Read 18 tweets
25 Oct
The 3 part equation to make $$ from individual stocks:

$$ = % returns x Position size x Time

A short thread:
Many people only focus on the first part:

% returns.

They forget that results are also determined by:

- how big your positions are sized

- how long you hold the stock for

Here's 5 reasons why this equation helps you become a better investor:
1. Prevents you from chasing growth blindly

When you realize that % returns are just one part of the equation, you start to ask this question:

"How long can this growth sustain?"

Having that in mind will make you think twice before you buy the next hot stock.
Read 8 tweets
24 Oct
Anyone can learn to speak well in front of a crowd.

You don't need to be smooth.

You just need to think like a Data Scientist.

Here's my secret after the last 9 years of speaking on stage to over 10,000 participants:
Before we begin, a quick overview of what I'll share:

1. a short story of how I learnt this

2. how I apply this to my own speaking

3. how you can apply this

Let's go:
1. Quick backstory:

I learnt this from the field of standup comedy a few years back.

And it changed the way I operated.

In my quest to hone my speaking abilities, I spent hours studying standup comedians. I would watch their shows and listen to their interviews...
Read 14 tweets

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