Max Koh Profile picture
30 Oct, 14 tweets, 3 min read
Confession:

I've often failed to hit many of the goals I set for myself. Because I didn't get clear on the true price I need to pay.

I took a long time to learn this.

If you struggle with this too, I hope it helps you feel a little better.

(STORY + 2 LESSONS)
STORY:

Some years back, I was chatting with an old friend at a hotel lounge over drinks.

She spontaneously ran over to the grand piano and started playing it.

She was flawless.

Playing song after song from memory. I watched in awe.
I started playing a mental movie in my mind of myself doing the same.

"How cool would it be if I could be like her and play songs on the piano at command?"

Must be such an enjoyable feeling.

I felt motivated in the moment to learn this skill.

But I never did anything.
My list of failed dreams stretch longer than just this:

- New skills
- New languages
- New hobbies I want to pick up

But I never got around to it.

And one day the realization hit me:
I only fell in love with the idea of playing the piano and looking cool like my friend.

But I did NOT take time to get clear on:

The price I need to pay to get there.

If I had taken time to reflect and be honest with myself, I would have admitted:
a) I was too stingy to pay $$ for piano lessons

b) I was too practical to spend my time learning this instead of reading stuff about business or investing.

Everything in life has a price.

We just need to figure out what it is and decide whether we are willing to pay it.
Since then, I've shifted the way I looked at the goals I set for myself.

2 reasons this has been helpful.

1. It teaches you to think in terms of trade-offs.

2. It teaches you to learn to lower your expectations, or increase your work ethic

Let me break it down...
1. It teaches you to think in terms of trade-offs.

We can have a lot...

But we can’t have everything.

If you’re making tons of money but are unhappy, it means you haven't fully accepted the price you need to pay to enjoy incredible business success.
Other things are clearly more important to you than making money.

And that’s okay.

The opposite is also true...
If you only work 2 hours a day and pursue a colourful personal life and you’re still unhappy...

You haven’t embraced the fact (and it's a fact) that what you chose to do will not make you wealthy.

Personal satisfaction is important.

But it’s not enough.

And that’s okay too.
2. It teaches you to learn to lower your expectations, or increase your work ethic

The most dangerous people I’ve met are those who are both:

a) extremely ambitious AND

b) extremely lazy

This is a perfect combination to create huge envy.
These are people who want to do big things...

But they’re not willing to pay the price.

They’ll cheat, steal, or throw you under the bus.

And if someone else has what they want, it ruins their day.
If someone is winning at a higher level than you, either:

i) Lower your expectations to match your work ethic or

ii) Increase your work ethic to exceed your expectations

If you do neither, you’ll be miserable.
That's it.

If you found this helpful, follow me here at @heymaxkoh

I tweet about my journey of how I attained financial freedom before age 30...

By investing in high quality businesses.

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More from @heymaxkoh

31 Oct
A compilation of my 10 favourite investing learnings from this week.

They include:

• Breakdown of Shopee $SE

• Traits of high quality businesses

• Analysis of $ROKU's current direction

• Nick Sleep's 2003 letter to Nomad shareholders

• Many more...

Enjoy!
1. Breakdown of Shopee by @punchcardinvest

He writes great breakdowns of Sea Limited’s 3 dragon heads.

This specific article covers Shopee.

It was actually published in early Oct.

But I only just completed reading it as it's pretty in depth.
punchcardinvestor.substack.com/p/sea-ltd-part…
2. What a great company founder looks like

@stjohnhuo and MJ host some of the best interviews with Asian investors.

I learnt a lot from this episode's guest:

Ng Zhu Hann

He shares his thought process on what he looks for in a management team.
Read 12 tweets
29 Oct
What makes Peloton special?

They're like WWE, live theatre, church combined.

I started buying positions since June 2020.

But 99% of investors don't get it

It's not about the digital subs or low churn.

None.

Here's 5 reasons why $PTON holds a special place in my portfolio:
1. Connection to instructors like Hollywood stars

2. Proven system for creating crowd pullers like WWE

3. Live theatre in disguise

4. It's all about the music

5. People work out to be entertained

Here's a breakdown of each:
1. Connection to instructors like Hollywood stars

Looking at their FB group...

I was amazed to see the level of connection people had with specific instructors.

You see users going gaga when they bump into instructors in NYC.
Read 23 tweets
28 Oct
5 hacks to research a company with only 30 minutes daily:

I've been lucky to be financially free before age 30.

And I did it by investing in stocks...

While still working 9-5.

The secret?

Learning how to allocate my TIME to research the companies I invest in.

Here's how:
Quick back story:

Recently I got over a dozen DMs from people.

The #1 common question?

They wanted me to share my daily schedule with them.

I found it funny.

Turns out, they were interested in how I find time to invest and research my companies given I work in a 9-5 job.
I guess the better question to answer here would be:

"How do I allocate my time so that I can research companies?"

That's what I'll answer here.

But before that, in case you are curious...

here's what my daily schedule looks like on a weekday and weekend:
Read 21 tweets
27 Oct
10 principles to spot great management teams to invest in

Bob Iger served as Disney CEO from 2005 to 2020.

His best-selling book is a masterpiece in leadership.

It taught me how to identify high quality leaders who I can invest with.

Here's the 10 lessons and quotes from Bob:
Some background on Bob Iger

During his tenure as Disney CEO:

- Acquired Pixar from Steve Jobs

- Bought over LucasFilms

- Spearheaded Disney's move into streaming

As long term investors, our wealth is tied to the actions of the company's leaders.

So here's how to spot them:
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You have to be humble.

You can’t pretend to be someone you’re not...

Or to know something you don’t.

You’re also in a position of leadership, so you can’t let humility prevent you from leading.
Read 20 tweets
26 Oct
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Summarized in 18 short tweets:
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Achieve financial independence so I can view the world honestly.

It's not about making quick returns.

It's about above average returns over long periods.

Margin of safety is found not just in valuation...

But also in the business quality
2. Education of a value investor - Guy Spier

Inaction and patience are key to success in investing.

Don't check stock prices everyday.

It’s not enough to rely on one’s intellect to filter out noise.

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Don't just rely on willpower.
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Salesforce $CRM is the pioneer of SaaS.

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1. Don't let competitors make you angry

2. Create your own category

3. Play the visionary card

4. Leverage on competitors' brand

5. Use the power of PR

Let's get started:
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“He who is quick tempered can be insulted”

Marc Benioff is a big fan of Sun Tzu.

In the early days of Salesforce...

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He gave them silly labels.
Read 18 tweets

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