Pretty nervous, but excited.

In 10 days, I’m going to launch my first paid product called Garcia’s Growth Newsletter.

Entirely focused on growth marketing.

No fluff.

Just action.

Here’s the what, why, how, and everything in between 👇🏽
So, why?

I love connecting great people to great brands via growth marketing efforts.

When I envision Marketing Examined I see a media company that’s core focus is to help companies succeed through killer content.
Gracia’s Growth Newsletter is the first step to scale that.

So, what is it?

It’s my communities growth marketing questions, challenges, and plateaus getting broken down into an “all about that action boss” case study.
Members will submit their growth questions.

The community will upvote the top question.

And the top-voted question will get a no-fluff case study.

Written as if I’m working with your growth team.

I like to think of it as physical therapy for growth marketing sprains.
Entire goal of this?

To watch startups implement these strategies/ideas and succeed in real-time.

And so, I’m launching it Nov 10th :)

My Marketing Examined fam will get access first with the only discount I’ll do all year.
So, if you’d like for me to help you tackle your startup’s growth problems then join the Marketing Examined fam here 👇🏽

marketingexamined.co
And to top it off, I’m going to create a thread series called “10 days of growth.”

10 threads.

For 10 days.

All centered around growth marketing :)

Starting tomm

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More from @alexgarcia_atx

1 Nov
Compelling copy combined with good storytelling is an unfair advantage.

An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.

Here are 7 copywriting tips to help you write sticky stories 🧵
1. Use Familiar Words

Every audience has words familiar to their interests.

Injecting these words into your stories connects the familiarity gap.

And unfamiliar words create seclusion.

Gary Provost with a great example: Image
2. Inject Real Stories

Your story is your social proof.

The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.

Customers want to know you’ve walked a mile in their shoes.
Read 11 tweets
30 Oct
What do Airbnb, Facebook, Spotify, Hubspot, and Slack all have in common?

A North Star Metric that influences their long-term growth.

This means the one metric that all business units focus on.

Here's the breakdown 🧵
So, what’s the North Star Metric?

The NSM is the core metric of your business's growth.

It's one metric, but it’s two-fold:

- The value you provide to a customer
- The direction of the company’s long term growth

If your NSM grows, your company grows.
But, your NSM isn’t revenue.

Ward van Gasteren says, “Revenue is the price your customer pays. North Star Metric is the value your customer gets in return for that price.”

Just because the revenue is there doesn’t mean the value is there.
Read 16 tweets
15 Oct
At 38, David Ogilvy was unemployed and hadn't written a word of copy.

Three years later, he was the most famous copywriter in the advertising industry.

And became known as the Father of Advertising.

Here are 7 tips from the legendary copywriter 🧵
1/ Learn Who You're Writing For

“The consumer isn't a moron. She is your wife."

Your copy should touch on:

-Who you’re writing for
-How that person thinks
-What that person needs

Let research shape your copy

Let your voice fuel it.
2/ Know The Product

“Big ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.”

Learn every detail about the product/industry/audience before you write.

Then unleash your unconscious mind and fuel the big ideas.
Read 13 tweets
10 Oct
In 2012 Beats By Dre hacked the London Olympic Games to become the most visible brand.

And they didn't spend a single sponsor dollar.

But used the Olympic Games to increase headphone sales by 116%.

Here's how 🧵
1/ For context, there are 11 international brands that drop $100M each to be an official sponsor.

And athletes aren't allowed to participate in any marketing campaigns outside of those 11 brands.

But, Beats by Dre became the most visible brand w/o spending a sponsor dollar.
2/ Beats by Dre used an ambush marketing strategy to become the most visible brand.

It started with gifting select athletes with free Beats.

Beats by Dre chose 19 countries and created headphones wrapped in the nation's flag and gifted those headphones to select athletes.
Read 13 tweets
19 Sep
9 tips and examples to write copy like an Amazonian 🧵
1. Use Short Sentences

Keep your sentences, Kevin Hart short.

Amazon says under 30 words.

I’d say to keep them under 15 words.

This keeps them clear and concise with an emphasis on clarity.
2. Cut Common Phrases

Cut the overused common phrases that are on everybody’s landing page.

Instead, obsess over clarity.

Respect the consumer’s time.

Concise copy leads to concise decision-making .
Read 13 tweets
18 Sep
Harry's collected 100k emails in just one week leading up to their launch.

Their Co-founder, Jeff Raider, said that 77% of the emails were collected via referrals.

On average, each person referred more than 3 people.

And here's how you can replicate it 🧵
The "secret sauce" to Harry's pre-launch campaign was the use of a growth loop.

And most companies go wrong by only using a funnel to acquire new users.

The problem with a funnel is that the only way to get more results is to put more in at the top.
With this, none of your efforts are reinvested to acquire more users.

This is the problem that a growth loop fixes.

Unlike a funnel, a growth loop focuses on compounding growth.

Because a growth loop defines how one group of new users will generate another group of new users.
Read 16 tweets

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