How to Write Email Marketing Copy That Drives Results

Whatever your email marketing goal is, it all hinges on email marketing copy

That’s why you must write yours well.

To do that:
1. Know Your Audience

The first step to crafting compelling email marketing copy is knowing your audience.

This will help you better segment your list and create hyper-targeted email copy.
2. Craft a Hard-to-Ignore Subject Line

The subject line is one of the most important elements of email copy as it helps readers decide whether to open your email.

To craft a hard-to-ignore subject line:

-use keywords
-make it benefit-driven
-use active voice
3. Get the Preview Text Right

Email preview text appears immediately below or beside the subject line.

Limited to a maximum of 140 characters (email client dependent)
it acts as an elevator pitch to convince people to open your email.

An optimized preview text is an extension of your subject line and reinforces your value proposition
4. Make It Easy to Read

People are busy.

That’s why you should write your email copy so it’s easy to read and understand.

Do this by:
-using short sentences and paragraphs
-avoiding jargon and complicated words
-using bullet points
If your readers find your emails easy to read, they’ll likely engage with them more.
5. Leverage Storytelling

Stories are a powerful way to grab attention and get your message across.

That’s why you should leverage storytelling in your email copy.
6. Use Psychology to Your Advantage

Human beings are wired to react in specific ways.

Use psychological triggers to direct your readers towards fulfilling your campaign objectives.

Examples of such triggers include:

-fear of missing out (FOMO)
-color psychology
-social proof
Used well, these triggers can help you craft email effective copy.
Retweet this if you find it helpful so as to reach more people who are seeking Email Marketing tips and solutions

#EmailMarketing #MarketingStrategy #marketing

+ Follow me @IamAlbertChris

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Alberto

Alberto Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @yourfriendalby

Nov 29, 2021
Marketing Tips 101

Are you struggling to make sales?

Read this psychological marketing tips & tricks to sell you products easily

The world of marketing is more competitive than ever.

With so many options to choose from

You need to convince potential customers that buying your products over your competitors’ is the right choice

But how?

The answer is tapping into the inner workings of the human brain
Psychology is a big part of marketing

After all,

it’s all about influencing and encouraging people to take some kind of desired action.

In this case purchasing your products.
Read 20 tweets
Nov 27, 2021
Marketing Tips 101

Best Affiliate Marketing Tips that will earn you more money

This thread will help you increase your affiliate commission, make sure you check it out:
So, you’ve joined an affiliate program!

That’s great news.

What you’re here for today is to get some answers to the question

“How can I make more money with my affiliate program?”

So, lets dive in you are in the right place.

Here are the affiliate marketing tips & tricks
1. Choose Affiliate Programs Wisely.

Not every affiliate program is created equally, and not every affiliate program will make sense for your customer base.

In addition to those factors, there are other considerations you’ll want to make: 👇
Read 14 tweets
Nov 14, 2021
Cold Email Tip:

Use The "BAB Model"

The BAB model is a widespread email marketing technique.

The writing procedure is simple: 👇
• Before: The first B describes the situation BEFORE using your products or services.

• After: This is where you explain the benefits of your offer and the situation AFTER the purchase.

• Bridge: You must use the BRIDGE to explain how to get from BEFORE to AFTER
Here is a simple example: 👇 Image
Read 4 tweets
Oct 14, 2021
5 Stratergies For Better Email Marketing Campaigns


Personalization means that you use customer data to create a personalized message.

This means that by personalizing your emails, you stand out against the competition.

Personalization can generate $20 in ROI for every $1 invested.
Email subject lines with personalized clients first name can increase open rates by 16% higher.

Tips to help you get started with personalization

•Ask for the right info upfront

•Use a real reply-to email address

•Use your real email signature

@blackhatwizardd any extra? Image
Read 15 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!