Thread by @schachin

.@JoeNBC you're right the @dccc @POTUS @VP need to sell it.

What they also need is a team hardcore digital media marketers to push the message because that's where we lose every time.

The right is a well oiled machine.

The Dems aren't & that's how they lose every time.

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I don't mean an ad ad agency. I don't mean a political consulting group. I don't mean a PR group. I mean actual hardcore digital marketers and I don't even think theb@dnc know what that actually means. I do because I work in that space & I see how they lose every time.

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The fake account networks that tell the lies in the middle of the night to get them trending by the East Coast breakfast. The same message repeated in social by every blue check account to make sure that lie is visible and trending everywhere at once.

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The fake account networks to try to silence people on every controversial issue. There are COVID Public Health accounts that spend all day being attacked and when you look at the accounts -- the accounts are fake.

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I'm not advocating for the Democrats to do these things but the people are out messaged with the lies before the truth even gets out of bed.

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For ex. the drug deal that was won yesterday, if that was the Republican Party, within an hour of that win every blue check/every fake account network on every social media platform would be saturated w that success.

But w Dems most people haven't even heard of it yet.

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See this guy. He was one of the biggest proliferators of disinformation the last 4 yrs.

He wasn't hacking.
It was black hat digital marketing.

google.com/amp/s/arstechn…

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I'm not suggesting that the Democratic party do all the underhanded things he did to be able to violate the terms of service, but these tactics can be used for good.

Ex They can be used to spread good info on the drug deal, as fast & far, as Republicans do the lies.

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This is what Democrats need to do if they want any chance to win next year.

They need a group of hardcore digital marketers to combat the lies of the very well oiled right wing disinformation machine & to get their message out.

@harrisonjaime @DNC @DNCWarRoom @MSNBC

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.@JoeNBC and that's how you "put the grass where the sheep can eat it"

@JonLemire @maddow @chrislhayes @JoyAnnReid @NicolleDWallace @AliVelshi @AriMelber @Morning_Joe @MichaelSteele

If we want to win, they need to do this. Or the GOP will win the message war every time.

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