I've worked on over 300+ landing pages.
These 12 learning will help you convert traffic into customers 🧵
These 12 learning will help you convert traffic into customers 🧵
1. Your Story Counts
You’re walking social proof.
If you can tell your story, then you can sell your story.
Your transformation proves you can transform someone else.
Write it as if you were trying to inspire your younger self.
You’re walking social proof.
If you can tell your story, then you can sell your story.
Your transformation proves you can transform someone else.
Write it as if you were trying to inspire your younger self.
2. Talk Directly To Customers
Ditch the "we offer" or "we solve" and "our solution."
This copy focuses on your company and what you do.
When your copy should focus on the visitor.
Start your sentences with "you" or a verb to directly talk to your customers.
Ditch the "we offer" or "we solve" and "our solution."
This copy focuses on your company and what you do.
When your copy should focus on the visitor.
Start your sentences with "you" or a verb to directly talk to your customers.
3. One Idea
Your site should focus on selling one idea.
The rest of your headlines and copy should support this idea.
The more claims, the more confusion.
One idea. One goal.
Your site should focus on selling one idea.
The rest of your headlines and copy should support this idea.
The more claims, the more confusion.
One idea. One goal.
4. Your Headlines Carry Heavy Weight
People scan websites.
When they scan, 80% of consumers will only read the headlines.
So, ppl should read your headlines and be persuaded to take action.
Headlines should say:
- What you solve
- What you do
- Result of using it
People scan websites.
When they scan, 80% of consumers will only read the headlines.
So, ppl should read your headlines and be persuaded to take action.
Headlines should say:
- What you solve
- What you do
- Result of using it
5. Eliminate Confusion
Your copy should eliminate doubt and confusion.
So, be clear, concise, and obsess over clarity.
Tell the consumer how your product helps them.
What they get.
And how their life will be better.
Leave no room for confusion to create doubt.
Your copy should eliminate doubt and confusion.
So, be clear, concise, and obsess over clarity.
Tell the consumer how your product helps them.
What they get.
And how their life will be better.
Leave no room for confusion to create doubt.
6. Let The Consumer Visualize Themself
Share others’ journey, transformation, and progress so potential customers can imagine themself at the finish line with a gold medal around their neck.
If others did it, so can you.
If I did it, so can you.
Now, it’s your turn.
Share others’ journey, transformation, and progress so potential customers can imagine themself at the finish line with a gold medal around their neck.
If others did it, so can you.
If I did it, so can you.
Now, it’s your turn.
7. Use Data to Back Claims
Amazon puts an emphasis on replacing adjectives with data.
Let the numbers do the talking.
It’ll support your claim.
It’s more powerful to say:
95% of marketers love…
Than
Most marketers love...
Amazon puts an emphasis on replacing adjectives with data.
Let the numbers do the talking.
It’ll support your claim.
It’s more powerful to say:
95% of marketers love…
Than
Most marketers love...
8. Use Repeated Keywords
Talk to your customers, interview them, or survey them.
List the repeated keywords they mention.
Take these same keywords and inject them into your copy.
This will help you direct your words towards your ideal customer.
Talk to your customers, interview them, or survey them.
List the repeated keywords they mention.
Take these same keywords and inject them into your copy.
This will help you direct your words towards your ideal customer.
9. CTA’s Should Remind Consumers of The Value
Instead of being vague, use your CTA as a reminder of what’s on the other end of their action.
It should present the value creation on the other side.
Instead of being vague, use your CTA as a reminder of what’s on the other end of their action.
It should present the value creation on the other side.
10. Sell How You Create an Outcome
Your products make the outcome possible.
But your copy convinces how your product creates the outcome.
Your copy should work cohesively to portray a transformation that hasn’t occurred yet.
Your products make the outcome possible.
But your copy convinces how your product creates the outcome.
Your copy should work cohesively to portray a transformation that hasn’t occurred yet.
11. Inject Social Proof
Social proof is a physiological phenomenon.
People do what others do.
And believe what others have accomplished.
Use this throughout your site to showcase the greatest outcomes becoming a reality by people no different from potential customers.
Social proof is a physiological phenomenon.
People do what others do.
And believe what others have accomplished.
Use this throughout your site to showcase the greatest outcomes becoming a reality by people no different from potential customers.
12. Add Texture
Adding texture to your copy makes it feel more conversational.
Gary Provost says to "write music."
Use a short sentence.
Another one.
Then write a long-winded sentence that takes the customer on a journey with words that feel like a melody.
Adding texture to your copy makes it feel more conversational.
Gary Provost says to "write music."
Use a short sentence.
Another one.
Then write a long-winded sentence that takes the customer on a journey with words that feel like a melody.
If you love growth marketing (like I do) and want more growth marketing content on your feed then follow @alexgarcia_atx :)
Today is day three of my "10 days of growth" thread series.
Today is day three of my "10 days of growth" thread series.
And in 8 days I'm launching Growth Marketing Examined.
Which is a paid newsletter where I take my member's top questions and write case studies with strategies to tackle their problems.
You can get first access by joining 13.2k+ of my friends here 👇🏽
bit.ly/31mrYzt
Which is a paid newsletter where I take my member's top questions and write case studies with strategies to tackle their problems.
You can get first access by joining 13.2k+ of my friends here 👇🏽
bit.ly/31mrYzt
If you liked this thread then you'll enjoy this one too
https://twitter.com/alexgarcia_atx/status/1391208712719814659
• • •
Missing some Tweet in this thread? You can try to
force a refresh
