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Alex Garcia 🔍

@alexgarcia_atx

6 Nov

Nothing beats an effective referral program.

Dropbox used one to grow their userbase by 3900% in 15 months.

And I'm going to show you how.

Here are 7 referral programs you can use 🧵

1. Refinable

Refinable, a marketplace for NFTs created a referral program that incentives users to refer friends to unlock NFTs.

The more friends you refer, the rarer the NFT.

And the rarer the NFT, the less there is of it - creating a sense of urgency.

@SahilBloom

2. @SahilBloom and @gregisenberg

Last month, Sahil and Greg launched their exclusive community called "The Room Where It Happens."

Want to join?

Refer 3 friends and access is all yours.

Epic use of a referral program for a launch.

Read 11 tweets

Alex Garcia 🔍

@alexgarcia_atx

5 Nov

9 Chrome Extensions For All Of Your Growth Marketing Needs 🧵

1. Similar Sites

Visiting a site you like?

Or on a competitor's site?

Use Similar Sites to find sites just like the one you're visiting.

chrome.google.com/webstore/detai…

2. Turbo Ad Finder 2.0

For ad nerds like me...Turbo Ad Finders disables all organic FB content and only shows you ads.

chrome.google.com/webstore/detai…

Read 13 tweets

Alex Garcia 🔍

@alexgarcia_atx

5 Nov

13 Copywriting Tips From Apple 🧵

1. Focus on one idea

Each Apple headline focuses on one idea.

It draws all attention and awareness to that benefit.

By keeping the focus on one idea, Apple is able to communicate its message effectively.

2. Write for scanners

76% of website goers are scanners.

Apple follows three rules when writing for this:

- Big headlines to showcase one idea
- Use sub-headlines to entice scanners to read
- Use the inverted pyramid for paragraphs (biggest benefit to smallest)

Read 16 tweets

Alex Garcia 🔍

@alexgarcia_atx

4 Nov

I've worked on over 300+ landing pages.

These 12 learning will help you convert traffic into customers 🧵

1. Your Story Counts

You’re walking social proof.

If you can tell your story, then you can sell your story.

Your transformation proves you can transform someone else.

Write it as if you were trying to inspire your younger self.

2. Talk Directly To Customers

Ditch the "we offer" or "we solve" and "our solution."

This copy focuses on your company and what you do.

When your copy should focus on the visitor.

Start your sentences with "you" or a verb to directly talk to your customers.

Read 16 tweets

Alex Garcia 🔍

@alexgarcia_atx

3 Nov

Mailchimp was acquired by Intuit for $12B.

But first, it was a side hustle for 7 years.

Until 2009, when Mailchimp's userbase exploded from 85k to 450k users in one year.

These 3 tactics led to Mailchimp's growth 🧵

1. Free Forever Plan

In 2009 Mailchimp introduced their “Free Forever Plan” where users could use Mailchimp for free, forever, until they reached 2000 subscribers on their email list.

This gave users not only a taste-test of MailChimp as software but it also gave users the groundwork to start building their email list.

Read 13 tweets

Alex Garcia 🔍

@alexgarcia_atx

1 Nov

Compelling copy combined with good storytelling is an unfair advantage.

An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.

Here are 7 copywriting tips to help you write sticky stories 🧵

1. Use Familiar Words

Every audience has words familiar to their interests.

Injecting these words into your stories connects the familiarity gap.

And unfamiliar words create seclusion.

Gary Provost with a great example:

2. Inject Real Stories

Your story is your social proof.

The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.

Customers want to know you’ve walked a mile in their shoes.

Read 12 tweets

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