Nothing beats an effective referral program.
Dropbox used one to grow their userbase by 3900% in 15 months.
And I'm going to show you how.
Here are 7 referral programs you can use 🧵
Dropbox used one to grow their userbase by 3900% in 15 months.
And I'm going to show you how.
Here are 7 referral programs you can use 🧵
1. Refinable
Refinable, a marketplace for NFTs created a referral program that incentives users to refer friends to unlock NFTs.
The more friends you refer, the rarer the NFT.
And the rarer the NFT, the less there is of it - creating a sense of urgency.
Refinable, a marketplace for NFTs created a referral program that incentives users to refer friends to unlock NFTs.
The more friends you refer, the rarer the NFT.
And the rarer the NFT, the less there is of it - creating a sense of urgency.
2. @SahilBloom and @gregisenberg
Last month, Sahil and Greg launched their exclusive community called "The Room Where It Happens."
Want to join?
Refer 3 friends and access is all yours.
Epic use of a referral program for a launch.
Last month, Sahil and Greg launched their exclusive community called "The Room Where It Happens."
Want to join?
Refer 3 friends and access is all yours.
Epic use of a referral program for a launch.
3. Parade
Parade customers can give a free pair of underwear with their unique referral code.
This got new individuals to seamlessly use Parade's products quickly.
According to Morning Brew, "Nearly 10% of Parade customers refer a friend within a month of making a purchase."
Parade customers can give a free pair of underwear with their unique referral code.
This got new individuals to seamlessly use Parade's products quickly.
According to Morning Brew, "Nearly 10% of Parade customers refer a friend within a month of making a purchase."
4. Italic
Before launching, Italic had a 20,000 person waitlist eager to gain access.
And the only way to climb the waitlist was to refer friends.
The more friends you referred, the more you skipped the line.
Before launching, Italic had a 20,000 person waitlist eager to gain access.
And the only way to climb the waitlist was to refer friends.
The more friends you referred, the more you skipped the line.
5. T-Mobile
In 2016, T-Mobile launched their T-Mobile "Stock" Rewards program.
For every person, you referred to T-Mobile, and they signed up for a line, you gained one share.
Not only was it effective, but it was a great PR stunt.
And you could earn up to 100 shares.
In 2016, T-Mobile launched their T-Mobile "Stock" Rewards program.
For every person, you referred to T-Mobile, and they signed up for a line, you gained one share.
Not only was it effective, but it was a great PR stunt.
And you could earn up to 100 shares.
6. Harry's
Harry's collected over 60k+ referrals in one week.
Harry's gamified their referral program with product milestones.
And every reward got product into the hands of customers through a friction-free referral process.
Full breakdown:
Harry's collected over 60k+ referrals in one week.
Harry's gamified their referral program with product milestones.
And every reward got product into the hands of customers through a friction-free referral process.
Full breakdown:
https://mobile.twitter.com/alexgarcia_atx/status/1439235269652148224
7. Dropbox
DropBox created a referral program that not only got you to refer friends but kept you as a user.
The more friends you referred, the more free space you received.
And it was part of the onboarding process.
Chef's kiss.
Process 👇🏽
bit.ly/3BLCkp7
DropBox created a referral program that not only got you to refer friends but kept you as a user.
The more friends you referred, the more free space you received.
And it was part of the onboarding process.
Chef's kiss.
Process 👇🏽
bit.ly/3BLCkp7
If you love growth marketing (like I do) and want more growth marketing content on your feed then follow @alexgarcia_atx :)
Today is day four of my "10 days of growth" thread series.
Today is day four of my "10 days of growth" thread series.
And in 5 days I'm launching Growth Marketing Examined.
Which is a paid newsletter where I take my member's top questions and write case studies with strategies to tackle their problems.
You can get first access by joining 13.6k+ of my friends here 👇🏽
bit.ly/31mrYzt
Which is a paid newsletter where I take my member's top questions and write case studies with strategies to tackle their problems.
You can get first access by joining 13.6k+ of my friends here 👇🏽
bit.ly/31mrYzt
If you liked this thread then you'll enjoy this one too.
Breaks down the importance of referral programs for growth
Breaks down the importance of referral programs for growth
https://twitter.com/alexgarcia_atx/status/1391208712719814659
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