10 Copywriting Threads To Help You Become A Better Writer Today 🧡
1. Amazon's internal training to learn how to write effectively + examples.

2. 12 learnings to teach you how Apple writes effective headlines and copy.

3. 13 Tips to write effective headlines for your landing pages or ads

4. How to master business writing like Jeff Bezos and Warren Buffett

5. How the father of advertising, David Ogilvy, approaches copywriting

6. Copywriting tips to tell compelling stories

8. 30 Copywriting tips to convert readers into customers

9. 3 Frameworks to improve your ability to write stories

If you love growth marketing (like I do) and want more growth marketing content like this on your feed then follow @alexgarcia_atx :)

Today is day seven of my "10 days of growth" thread series.
And in 3 days I'm launching Growth Marketing Examined.

Which is a paid newsletter where I take my member's top questions and write case studies with strategies to tackle their problems.

You can get first access by joining 13.6k+ of my friends here πŸ‘‡πŸ½

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If you enjoyed this thread, then you can take these learnings and implement them on your landing pages with this thread.

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More from @alexgarcia_atx

9 Nov
My client's e-book hit $250k in lifetime sales in just over a year.

His goal was $100k.

And we've spent less than $20k on ads.

Here's exactly how we did it 🧡
1. Product

He was releasing a fitness product in the middle of the pandemic which sounds like a recipe for disaster.

So creating something relevant was a must.

With that, we decided on a program that would only need 3 pieces of equipment.

Time to test the waters
2. Testing

We wanted to see if the demand was there.

So I quickly spun up a quick funnel and pushed an early-bird deal to his social following.

Our goal was to hit 50 pre-order purchases that first day.

We hit over 70.

We knew we had something.

Time to scale.
Read 19 tweets
6 Nov
Nothing beats an effective referral program.

Dropbox used one to grow their userbase by 3900% in 15 months.

And I'm going to show you how.

Here are 7 referral programs you can use 🧡
1. Refinable

Refinable, a marketplace for NFTs created a referral program that incentives users to refer friends to unlock NFTs.

The more friends you refer, the rarer the NFT.

And the rarer the NFT, the less there is of it - creating a sense of urgency.
2. @SahilBloom and @gregisenberg

Last month, Sahil and Greg launched their exclusive community called "The Room Where It Happens."

Want to join?

Refer 3 friends and access is all yours.

Epic use of a referral program for a launch.
Read 11 tweets
5 Nov
9 Chrome Extensions For All Of Your Growth Marketing Needs 🧡
1. Similar Sites

Visiting a site you like?

Or on a competitor's site?

Use Similar Sites to find sites just like the one you're visiting.

chrome.google.com/webstore/detai…
2. Turbo Ad Finder 2.0

For ad nerds like me...Turbo Ad Finders disables all organic FB content and only shows you ads.

chrome.google.com/webstore/detai…
Read 13 tweets
5 Nov
13 Copywriting Tips From Apple 🧡
1. Focus on one idea

Each Apple headline focuses on one idea.

It draws all attention and awareness to that benefit.

By keeping the focus on one idea, Apple is able to communicate its message effectively.
2. Write for scanners

76% of website goers are scanners.

Apple follows three rules when writing for this:

- Big headlines to showcase one idea
- Use sub-headlines to entice scanners to read
- Use the inverted pyramid for paragraphs (biggest benefit to smallest)
Read 16 tweets
4 Nov
Months later, and I'm still obsessed with this ad.
So great
@Matthewobrien_ I feel like you would appreciate this ad so much
Read 4 tweets
4 Nov
I've worked on over 300+ landing pages.

These 12 learning will help you convert traffic into customers 🧡
1. Your Story Counts

You’re walking social proof.

If you can tell your story, then you can sell your story.

Your transformation proves you can transform someone else.

Write it as if you were trying to inspire your younger self.
2. Talk Directly To Customers

Ditch the "we offer" or "we solve" and "our solution."

This copy focuses on your company and what you do.

When your copy should focus on the visitor.

Start your sentences with "you" or a verb to directly talk to your customers.
Read 16 tweets

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