Thread by @amandanat

48 million Reddit users
200 million Twitter users
740 million LinkedIn users

Your marketing doesn’t need to reach all of them.

In fact, it shouldn’t.

THREAD: How to find the right customers, readers, listeners, and social followers...

Twitter Advanced Search:

Filter hashtag or user data by number of RTs or Likes:

#skincare min_retweets:1000
@amandanat min_faves:500

(Try the Twemex extension to see Likes directly on people's profiles)

Twitter Lists and Topics:

Find influencers in your niche and look for the lists they created.

Scroll through the relevant Twitter Topics and make lists as you come across interesting people.

Follow the content and reply with your amazing insights.

A shortcut for making Twitter Lists:

Look up a user's SparkScore. (It's a free @SparkToro tool!)

Under Related Accounts you'll see 9 accounts that user frequently engages with.

This may indicate they're in a similar niche, and you can add them all to your List.

Here's mine:

LinkedIn Search:

Search for a job function that represents your ideal customer, and filter by location, 1st/2nd/3rd connection, etc.

If they post, engage with their content. Pay attention to others' replies too.

(Don't immediately slide into their DMs with a pitch. 😂)

Reddit:

Find a new and trending post. Jump in with an awesome comment — one that's relevant, detailed, and ideally, has a link to your site.

(Do the same on Quora.)

@TheCoolestCool explains here:

https://twitter.com/FoundationIncCo/status/1430923247466565633?s=20

Slack, Circle, etc:

As you get to know more people on social media, you'll start to be aware of private communities.

For example, some marketing ones:

• DTC Fam
• Superpath
• Swipe Files
• Demand Curve
• Forget the Funnel

Join and participate.

But this takes a lot of time.

And you'd still have to research the influential podcasts, blogs, and YouTube channels to:

• Consume
• Pay to sponsor
• Create content with
• Pitch yourself as a guest for

This will take you weeks.

So use SparkToro to save time. 💡

Example: You're an ecommerce marketer and want to speak on niche podcasts.

Think: What are the current pain points in my industry?

SparkToro search: My audience frequently talks about "supply chain."

Pitch yourself as a guest.

Example: You sell makeup and want to partner with non-competitive brands.

Think: Who do I share an audience with?

SparkToro search: My audience frequently uses the hashtag "skincare"

Sort by Avg. # of Views.

Scroll through and make a list of potential partners.

Example: You need new content ideas for your audience of nutritionists.

Think: What are their other interests?

SparkToro search: My audience uses these word(s) in their profile "nutritionist"

Create content on kids & nutrition, or on public speaking advice for nutritionists.

By the way...

If you're a SparkToro user, you have 3 always-free full queries in your dashboard.

You can see all the data you'd get in a paid plan.

That "nutritionist" query is in here too! 👀

Want even more free marketing and content distribution ideas?

Learn from the best of the best: @TheCoolestCool

He’s joining us for Wednesday’s SparkToro Office Hours!

Save your seat.

crowdcast.io/e/sparktoro-of…

And if you want to hear from me more often...

Follow: @amandanat

Join my 2x monthly newsletter: amandanat.com

Next edition drops this Sunday! I write about marketing & creating, send an original recipe, and do a screenshot DM interview with someone cool.