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Amanda Natividad Profile picture
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17 Oct, 9 tweets, 4 min read
How to write great messaging, work with influencers, and create revenue-generating content.

7 tweets to level up your marketing:
Your messaging needs to stand out.

Try a "spiky" point of view.

@wes_kao gives her framework.

Doing influencer marketing on a budget?

You need this guide.

@itsJoanneCoffey shares her secrets to scoring huge placements for free.

Caption your videos. It's not just for accessibility.

It's good marketing.

@HashtagHeyAlexa explains why.

Focus on customer pain points.

...and watch conversions go through the roof.

@iammarcthomas walks you through this, step by step.

Grow traffic to your site — by thinking beyond SEO.

@ccmarce_writes shares her advice.

Take a data-informed approach to your content.

@TheJennyLi shows you how to do "digital detective work."

Learn to do content marketing like a pro.

@thinking_slow distills 10+ years of experience into 15 core principles.

Those were some of my favorite marketing tweets over the past few weeks.

Feel free to recommend more!

Follow me so you don't miss my next recap: @amandanat

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More from @amandanat

Amanda Natividad Profile picture
17 Oct
You’re not gonna like this… but I’m about to make some pasta with shiitake mushrooms.
I put a whole tin of anchovies into the pot too because I don’t like measuring and saving opened ingredients.

#SorryNotSorry Cast iron pot with sliced shiitake mushrooms and a whole tin
Red pepper flakes too, of course.

Meanwhile the pasta water is boiling. Gonna subtract 2 minutes from the pasta’s cool time because I’ll add the cooked pasta to this pot at some point.

Btw I had a couple glasses of wine already. Wish me luck.
Read 7 tweets
Amanda Natividad Profile picture
14 Oct
If you struggle to publish regularly...

Here are 11 prompts so you'll never run out of content ideas:
1/ Think of the type of people you want to attract.

2/ Check your most liked tweets.

Do a Twitter search, plugging in your own handle below:

from:@amandanat min_faves:20

Write a follow-up thought or flesh out the idea into a thread.
Read 13 tweets
Amanda Natividad Profile picture
12 Oct
5 elements of great marketing messaging — with real examples from Nike, Calendly, Always, and more:
1/ It's precise and value-driven.

Truly effective marketing messaging lies at the intersection of:

• Knowing your target audience
• Understanding their pain points
• Showing how your product is valuable
2/ It's specific.

It's clear who you're talking to. Your audience feels seen.

Example: Brands with B2C and B2B. See how they position the value of the same product.

@carebyginger:

• B2C: "On-demand mental health support, day or night."

• B2B: "Delivering 4.2x ROI." Delivering 4.2x return on investment. Based on a compariso
Read 8 tweets
Amanda Natividad Profile picture
5 Oct
Influencer marketing is more than partnering with celebs and huge social accounts.

I wrote about this in Adweek, which is free today.

6 ways to take influencer marketing next level:
1/ Tap into celebrities' interests.

• @mrsharma famously gifted YouTuber Sara Dietschy with 100+ bottles of Hint Water after he learned she drank LaCroix.

• @Touchland gifted their luxury hand sanitizer to Naomi Campbell after her airplane sanitizing routine went viral.
2/ Find the people who influence celebrities.

Nutritionists, personal trainers, hair stylists, makeup artists — but don't worry about their follower counts.

Influence > follower count

They already work with celebs day-to-day. Include them in your gifting program.
Read 10 tweets
Amanda Natividad Profile picture
20 Sep
"Have a great day. I hope no one talks to you."

That's an inside joke I have with a friend.

It’s because sometimes the kindest thing you can do for someone is leave them be.

Here are 8 other easy and unexpected ways to be kind:
1/ Give them a timely "no."

If you're reluctant to commit to something, it's because you have competing priorities. So prioritize.

If it means saying no to something, you're doing that person a favor.

You're not making them wait for you to decide.
2/ Don't reply to them.

Did someone send you an email that elicits an, "Ok!" response in your mind? Something that doesn't require an answer?

Don't respond.

Break the cycle so that both of you can move on.
Read 10 tweets
Amanda Natividad Profile picture
14 Sep
Bad news: Your cold outreach sucks.

Good news: I can help.

9 cold outreach tips to instantly improve and get better marketing results:
1/ Curate a list of leads.

Pick a couple Twitter accounts in your niche. Look through their followers or people who engage with their content.

(You can do this faster in @sparktoro. You can even get contact info and organize leads in .CSV lists.)
2/ Research those leads.

Make sure your request is relevant and appropriate.

Pitching for media coverage? Check if that publication actually covers your niche.

Asking to do a guest post? Verify whether they even publish guest posts.

Invest the time now to get better ROI.
Read 13 tweets

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