Stop chasing vanity metrics.
Instead, put all your focus on optimizing these 6 user-behavior metrics to drive growth π§΅
Instead, put all your focus on optimizing these 6 user-behavior metrics to drive growth π§΅
1. Awareness
Generating brand awareness is the act of winning someone's attention.
Whether content marketing, paid marketing, or influencer marketing, attention is the bridge to building trust.
Once you have it -- don't waste it.
Generating brand awareness is the act of winning someone's attention.
Whether content marketing, paid marketing, or influencer marketing, attention is the bridge to building trust.
Once you have it -- don't waste it.
2. Acquisition
Your acquisition efforts refer to the first moment a customer exchanges their info for value creation.
To optimize your acquisition efforts follow The Bullseye Framework to test and find your next growth channel.
H/T GrowthHacker
Your acquisition efforts refer to the first moment a customer exchanges their info for value creation.
To optimize your acquisition efforts follow The Bullseye Framework to test and find your next growth channel.
H/T GrowthHacker
3. Activation
Customers want to be delighted from the first customer touch point and ongoing.
If not, the chances of getting the consumer to act drops significantly.
Donβt want to f*ck this up?
Have an onboarding strategy that focuses on time to value.
Customers want to be delighted from the first customer touch point and ongoing.
If not, the chances of getting the consumer to act drops significantly.
Donβt want to f*ck this up?
Have an onboarding strategy that focuses on time to value.
Whatβs the activation/onboarding road map look like?
For ex:
They just signed up for a newsletter β whatβs next?
Someone just installed your app β whatβs next?
Your onboarding process always answers whatβs next.
For ex:
They just signed up for a newsletter β whatβs next?
Someone just installed your app β whatβs next?
Your onboarding process always answers whatβs next.
4. Retention
There are two types of businesses:
1. Toot it and boot it - meaning buy once and never communicate again
2. Looking for a long term relationship - investing time and money in making their customers happy and a part of the life cycle of the brand
Be option #2.
There are two types of businesses:
1. Toot it and boot it - meaning buy once and never communicate again
2. Looking for a long term relationship - investing time and money in making their customers happy and a part of the life cycle of the brand
Be option #2.
Retention = long-term growth.
Retention drives:
- Acquisition (word of mouth, referrals)
- Monetization (same customer buying over and over)
- Affinity (people loving your brand)
Strategies to improve retention:
Retention drives:
- Acquisition (word of mouth, referrals)
- Monetization (same customer buying over and over)
- Affinity (people loving your brand)
Strategies to improve retention:
5. Referrals
Referrals are the missing element that creates a machine that feeds itself.
Where all your acquisition efforts reinvest themself into more ouput.
I wrote all about it here:
Referrals are the missing element that creates a machine that feeds itself.
Where all your acquisition efforts reinvest themself into more ouput.
I wrote all about it here:
https://twitter.com/alexgarcia_atx/status/1384317483075608578
6. Revenue
Your customer is here.
Theyβve bought your product, use it, and love it.
Jobs not finished though.
Your focus should be on these 3 metrics:
Your customer is here.
Theyβve bought your product, use it, and love it.
Jobs not finished though.
Your focus should be on these 3 metrics:
If you love growth marketing (like I do) and want more growth marketing content like this on your feed then follow @alexgarcia_atx :)
Today is day nine of my "10 days of growth" thread series.
Today is day nine of my "10 days of growth" thread series.
And tomm I'm launching Growth Marketing Examined.
Which is a paid newsletter where I take my member's top questions and write case studies with strategies to tackle their problems.
You can get exclusive access with a discount by signing up today ππ½
bit.ly/31mrYzt
Which is a paid newsletter where I take my member's top questions and write case studies with strategies to tackle their problems.
You can get exclusive access with a discount by signing up today ππ½
bit.ly/31mrYzt
If you enjoyed this thread then you'll like this one too
https://twitter.com/alexgarcia_atx/status/1391208712719814659
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