The Takeaway is such a powerful tool in your Chad Toolbox.
Clown Salespeople are always chasing.
The Chads say something intriguing that pulls the prospect in, and then BAM! drops the takeaway.
It’s all a game.
Here’s an example:
Prospect: Yeah we’re just not sure because you guys don’t have [feature X]
Chad: We do have [feature x] it’s just not publicly advertised anymore. we surveyed thousands of our users and they barely use it, but it feels like you’ve already made up your mind John
Prospect: Wait
Another example
Prospect: We still have concerns over x y z before moving forward
Chad: As much as we’d like your business we’ve been working on this deal twice as long as average and frankly I don’t have anymore time to spend figuring this out so we’ll have to pass on this
Ok fine one more example
Prospect: This looks really good
Chad: Happy to hear. I do have some concerns though. Our tool is quite powerful. You guys only have 5 marketers. I think we should just put you on the basic plan
Prospect: No we’ll manage with the medium plan
Lol
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Round up your 3 most common objections and then bring it up in the beginning (after setting agenda during early stages of QA)
Here’s what you say:
“So, John, we’ve been solving this problem for years. Generally when speaking to executives like yourself, they’ll tell me their biggest concerns before moving forward with us. Usually sounds like this:
1) We don’t have X feature 2) More expensive 3) ~3 week implementation
Which if any of the following resonates most with you?”
Here’s a framework for how to answer personal questions on interviews such as:
“Tell me more about yourself”
“What are your greatest strengths/weaknesses?”
etc
It goes like this 👇🏼
Step 1
say: I’m an X person.
Examples:
I’m a self aware person
I’m a competitive person
I’m a curious person
These are positive big picture descriptions that Frame what comes next & tells them what to think of. Also gives you room to fill in the details to support the idea.
Step 2
Use Moral Authority Frame
say: and I know nobody is perfect. We all have things we need to work on. The ones i’ve identified are..
This Frames you as a morally competent individual and reasonable. Makes you more trustworthy when you can talk about the “landscape”