Did a consult the other day with someone whose actively interviewing at SaaS companies

He already got 2 offers from top tier companies (one of them got back to him a few days earlier than they said they would i.e they’re eager)

Here’s how I prepped him to nail the interviews 👇🏼
First off is anticipating the interview questions for sales roles.

Sales managers typically ask these types of questions to screen you:

1) Opinion questions
2) Behavioral questions
3) Competency questions
4) BS questions
1) Opinion questions

They’ll ask you what if / scenario questions like this:

What would you do if X
What’s your greatest weakness

Purpose is to see how you present your opinions in different scenarios
2) Behavioral questions

Here’s where they’ll look for answers that indicate productive behaviors

Expect questions like:

Give me a specific example of how you would solve or have solved X

If you were missing quota, what steps would you take to improve performance?
3) Competency questions

Here they want to see how you stack up to the core competencies required to succeed in the role:

What’s been your biggest achievement in the last 5 years?

Describe a situation where you had to step up and lead

Example of how you handled conflict?
So we roleplayed these questions. A lot.

We took a Frame based approach to the answers by using lots of visual language, contrast, and positive associations to nail the answers.

Example:

“I’m a self aware person. If I see an issue with colleagues i’ll confront it because I
believe that strong relationships are the key to success for us as a team”

or

“I know rejection is part of the job in sales, but funny enough it’s actually part of Life too. Anything worth doing comes with inevitable rejections too. Part of the process in order to succeed”
Next up we did an exercise where we “productized” him

Because at the end of the day it’s true. The company is “buying” a product (you) to solve a problem (grow the sales team with capable talent)

He’s the solution.

This is the exercise we did 👇🏼
We drew 3 columns on a piece of paper:

Problems / Impact / Solutions
Problems

Write down all the problems he thinks the sales team faces:

Low Closing Rate

Salespeople not ramping up efficiently enough

Turnover (retaining strong talent)
Impacts

Not hitting quota

Lower revenue

Managers have to micromanage

Waste of money hiring talent that leaves
Solutions (Him)

Hungry and open minded with a willingness to learn from top reps

Desire to be great

Team player

Works independently

Wants to be an Enterprise AE (long term goals align with theirs)
He finished the exercise and proceeded to nail the interviews and I couldn’t be more proud.

If you guys found this helpful make sure to like and RT so more people can see!
Forgot to include examples of 4) BS questions.

They ask this to see if you’re original & quick on your feet:

If you were an animal which would you be and why?

What’s your superpower?

What would I find in your refrigerator?

What’s your favorite ice cream flavor and why?

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More from @BowTiedSalesGuy

14 Nov
🚨 The CPR Framework for Slaughtering Objections 🚨

This is straight from my Chad Salesman course (coming soon)

Here it is + a thread explaining it more in detail: Image
C-larify

Most people never say what they mean the first time.

Read that again ^

So you start off by playing dumb and getting clarification on what they mean

You may have to Clarify a couple times before getting the real objection.

Then you can move on to the next stage 👇🏼
P-ullback

Go for the No & inspire them to chase

You’re aiming for either:

1) They soften up their position and are primed for a Reframe

Bonus: They clarify the objection even further

or

2) They agree & you don’t waste anymore time with a prospect who won’t close.

Win Win.
Read 9 tweets
11 Nov
The Takeaway is such a powerful tool in your Chad Toolbox.

Clown Salespeople are always chasing.

The Chads say something intriguing that pulls the prospect in, and then BAM! drops the takeaway.

It’s all a game.

Here’s an example:
Prospect: Yeah we’re just not sure because you guys don’t have [feature X]

Chad: We do have [feature x] it’s just not publicly advertised anymore. we surveyed thousands of our users and they barely use it, but it feels like you’ve already made up your mind John

Prospect: Wait
Another example

Prospect: We still have concerns over x y z before moving forward

Chad: As much as we’d like your business we’ve been working on this deal twice as long as average and frankly I don’t have anymore time to spend figuring this out so we’ll have to pass on this
Read 4 tweets
9 Nov
I believe there’s generally 3 reasons why someone is a low performer in sales:

1) Low Competence
2) High neediness
3) They don’t want to be there

Here’s how I would address the 3 👇🏼
Low Competence

Competence is the most important part of the Chad Triangle

It’s your ability to help your prospects get what they want

Here are some ideas:

- Develop a nasty talent stack by learning as much as you can about related topics to sales (Game, Marketing, etc)
- Talk to your existing customers regularly to learn more about how they’re using your product

- Subscribe to industry reports, events, and stay on top of changes (use Google Alerts, Crunchbase, etc)

- Learn from the best (the only “shortcut” I know of)
Read 7 tweets
7 Nov
“BTSG how do I handle X objection?”

Round up your 3 most common objections and then bring it up in the beginning (after setting agenda during early stages of QA)

Here’s what you say:
“So, John, we’ve been solving this problem for years. Generally when speaking to executives like yourself, they’ll tell me their biggest concerns before moving forward with us. Usually sounds like this:

1) We don’t have X feature
2) More expensive
3) ~3 week implementation
Which if any of the following resonates most with you?”
Read 4 tweets
5 Nov
Here’s a framework for how to answer personal questions on interviews such as:

“Tell me more about yourself”
“What are your greatest strengths/weaknesses?”

etc

It goes like this 👇🏼
Step 1

say: I’m an X person.

Examples:

I’m a self aware person
I’m a competitive person
I’m a curious person

These are positive big picture descriptions that Frame what comes next & tells them what to think of. Also gives you room to fill in the details to support the idea.
Step 2

Use Moral Authority Frame

say: and I know nobody is perfect. We all have things we need to work on. The ones i’ve identified are..

This Frames you as a morally competent individual and reasonable. Makes you more trustworthy when you can talk about the “landscape”
Read 9 tweets
5 Nov
I used to work with a guy who refused to follow up with prospects.

Whenever you tell him he should follow up he would scoff and say “If they’re interested they’ll get back to me”

They never did.

I understand his thought process. He thinks he’s..
the one controlling the Frame by not chasing.

And it’s true, he is.

But that doesn’t mean it’s the most effective approach to getting results (closing deals)

You can do what you feel is right and still get poor results if it’s the wrong thing to do..
You have to learn the rules in order to “break” them

For example, Fortune is in the follow up. Prospects need multiple touch points in order to move forward with you.

And Humans need repetition (to see a message many times) before something sticks..
Read 6 tweets

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