How I generated 183 registrations in <72 hrs for my LinkedIn Profile Optimization Masterclass using nothing but LinkedIn Events...
Why LinkedIn Events are an insane opportunity you can no longer afford to ignore...
[STORY THREAD]
Why LinkedIn Events are an insane opportunity you can no longer afford to ignore...
[STORY THREAD]
7 days ago I thought I'd test using LinkedIn Events for an online Masterclass (1hr Zoom call) I'm running about LinkedIn profile optimization...
2
2
The first few days I sent automated event invitations via Expandi v2
The problem was the limit is 100 a day - I was sending about 60-70...
I got about 20-30 registrations in a few days, which was cool, but I wanted more...
3
The problem was the limit is 100 a day - I was sending about 60-70...
I got about 20-30 registrations in a few days, which was cool, but I wanted more...
3
So I started using the invitation tool
built into LinkedIn events
You can invite 1000 people per week - no cost.
Rather than 60-70 per day I sent about 900 in one minute instead...
I now got dozens of new registrations rather than just 1s and 2s at a time...
4
built into LinkedIn events
You can invite 1000 people per week - no cost.
Rather than 60-70 per day I sent about 900 in one minute instead...
I now got dozens of new registrations rather than just 1s and 2s at a time...
4
Now that's already amazing...
Remember that EVERY week you can send 1000 invitations to existing connections
However I normally generate at least 300+ new connections every single month, so I have plenty of people to reach out to just from one account...
5
Remember that EVERY week you can send 1000 invitations to existing connections
However I normally generate at least 300+ new connections every single month, so I have plenty of people to reach out to just from one account...
5
But here's where it gets crazy good...
Not only can event organizers invite 1000 people per week to their events
＊ ATTENDEES CAN TOO ＊
That's right, ANY event participant - who accepted an event invitation - can invite 1000 of THEIR connections AS WELL to the same event...
Not only can event organizers invite 1000 people per week to their events
＊ ATTENDEES CAN TOO ＊
That's right, ANY event participant - who accepted an event invitation - can invite 1000 of THEIR connections AS WELL to the same event...
So I invited a team member to the event...
They accepted...
Then immediately invited 1000 of THEIR connections to the same event.
...and the attendee count spiked AGAIN
But I didn't stop there...
7
They accepted...
Then immediately invited 1000 of THEIR connections to the same event.
...and the attendee count spiked AGAIN
But I didn't stop there...
7
I invited another internal team account
They accepted the invite
Then sent 1000 invitations AGAIN to their connections
To be fair, this one we did the next day to spread things out a bit
The result?
100-150 registrations total in 24-48 hours
8
They accepted the invite
Then sent 1000 invitations AGAIN to their connections
To be fair, this one we did the next day to spread things out a bit
The result?
100-150 registrations total in 24-48 hours
8
Imagine this...
There's NO limit to how many 'attendees' can send 1000 invitations PER WEEK - all for the same event.
Let's do some simple math to show the compound effect of this...
9
There's NO limit to how many 'attendees' can send 1000 invitations PER WEEK - all for the same event.
Let's do some simple math to show the compound effect of this...
9
Let's say you have 4 weeks to promote your event
...and 3 accounts with relevant connections.
Each account can send 4 x 1000 = 4,000 invitations TOTAL.
Multiplied by 3 accounts = 12,000 invitations in ONE MONTH for ONE event!
10
...and 3 accounts with relevant connections.
Each account can send 4 x 1000 = 4,000 invitations TOTAL.
Multiplied by 3 accounts = 12,000 invitations in ONE MONTH for ONE event!
10
For my 'test' event I'm seeing a 7% event acceptance rate
7% of 12,000 invitations
= 840 LEADS ALL registered for YOUR event
and what's more...
LinkedIn sends your event invitees MULTIPLE REMINDERS to accept your invitation...
11
7% of 12,000 invitations
= 840 LEADS ALL registered for YOUR event
and what's more...
LinkedIn sends your event invitees MULTIPLE REMINDERS to accept your invitation...
11
LinkedIn also sends MULTIPLE REMINDERS to participants so that they show up
We're talking a week before, 3 days before, 24 hrs before, 1 hour before and even just as the event begins.
FIVE reminders
＊ 840 attendees
= 4,200 messages LinkedIn sends about YOUR event
12
We're talking a week before, 3 days before, 24 hrs before, 1 hour before and even just as the event begins.
FIVE reminders
＊ 840 attendees
= 4,200 messages LinkedIn sends about YOUR event
12
These numbers are INSANE
Yes having a good number of connections to invite is important for this to work
But its easy to get connections
Use your 'team' accounts for leverage
Between 3 accounts you should be getting 1000 new connections every single month
13
Yes having a good number of connections to invite is important for this to work
But its easy to get connections
Use your 'team' accounts for leverage
Between 3 accounts you should be getting 1000 new connections every single month
13
Btw everyone who registers for your event you can MESSAGE via LinkedIn
even if you're NOT directly connected with them
(remember, they were invited from another account as well as yours)
So now you can follow up with your leads even if they don't show to the event itself
14
even if you're NOT directly connected with them
(remember, they were invited from another account as well as yours)
So now you can follow up with your leads even if they don't show to the event itself
14
Let's recap...
LinkedIn let's you invite INSANE numbers of people to your LinkedIn Events
It follows up for you so they show up
It lets you message them even if you're not connected
The outreach potential is crazy...
This is the WILD WEST right now
BUT...
15
LinkedIn let's you invite INSANE numbers of people to your LinkedIn Events
It follows up for you so they show up
It lets you message them even if you're not connected
The outreach potential is crazy...
This is the WILD WEST right now
BUT...
15
It will NOT be like this forever
Once more people use event invitations like this, LI will start LIMITING invitations
It will then make you PAY via ads instead
So take advantage RIGHT NOW while you can
& pls Like, RT & join my email list at connectedclients.co
Peace
16
Once more people use event invitations like this, LI will start LIMITING invitations
It will then make you PAY via ads instead
So take advantage RIGHT NOW while you can
& pls Like, RT & join my email list at connectedclients.co
Peace
16
• • •
Missing some Tweet in this thread? You can try to
force a refresh
