LinkedIn outbound message TEARDOWN...
"The exact WRONG way to engage your prospects on LinkedIn...
...and what you SHOULD do instead."
[SHORT THREAD]
"The exact WRONG way to engage your prospects on LinkedIn...
...and what you SHOULD do instead."
[SHORT THREAD]
MISTAKE #1 - Targeting
I've tweeted about this non-stop...
The FIRST thing you need to get right is your targeting
Pitching a LinkedIn outreach service to someone who offers LinkedIn outreach services
...only shows you have NO CLUE what you're doing at all.
2
I've tweeted about this non-stop...
The FIRST thing you need to get right is your targeting
Pitching a LinkedIn outreach service to someone who offers LinkedIn outreach services
...only shows you have NO CLUE what you're doing at all.
2
MISTAKE #2 - LinkedIn profile headline
This headline is just terrible...
"Generating clients; growing your business; sharpening your toolbox."
a 0/10 score...
...and this person is a LinkedIn expert?
3
This headline is just terrible...
"Generating clients; growing your business; sharpening your toolbox."
a 0/10 score...
...and this person is a LinkedIn expert?
3
MISTAKE #3 - The First Line
"Hey James! Interesting summary..."
I'll give 1/10 only because it has my name.
'Interesting summary' tells me he hasn't read it as its a meaninglessly vague phrase.
Btw, the word 'interesting' should be BANNED from all copywriting you ever do.
4
"Hey James! Interesting summary..."
I'll give 1/10 only because it has my name.
'Interesting summary' tells me he hasn't read it as its a meaninglessly vague phrase.
Btw, the word 'interesting' should be BANNED from all copywriting you ever do.
4
MISTAKE #4 - The entire rest of the message
Again, 1/10 only
It's TERRIBLE from start to finish
>> A generic offer
>> No niche specialism
>> CTA 1 is terrible & CTA 2 is worse
"Drop it like it's hot"
If your prospects KNOW & LIKE Snoop Dogg then ＊maybe＊
But if NOT... ?
Again, 1/10 only
It's TERRIBLE from start to finish
>> A generic offer
>> No niche specialism
>> CTA 1 is terrible & CTA 2 is worse
"Drop it like it's hot"
If your prospects KNOW & LIKE Snoop Dogg then ＊maybe＊
But if NOT... ?
THE GOOD NEWS
Instead of doing GARBAGE outreach like this, if you just:
1) Select relevant prospects
2) Lead with value (e.g. great case study, offer or unique mechanism that gets results)
3) Make it easy to take the next step
You'll be ahead of 99% of people on LinkedIn...
6
Instead of doing GARBAGE outreach like this, if you just:
1) Select relevant prospects
2) Lead with value (e.g. great case study, offer or unique mechanism that gets results)
3) Make it easy to take the next step
You'll be ahead of 99% of people on LinkedIn...
6
If you'd like to learn the secrets from the last 3 years I've spent running a LinkedIn outreach agency...
& how to take advantage of the limitless opportunities on LinkedIn...
...then join the 576 other smart agency owners on my secret email list at ConnectedClients.co
7
& how to take advantage of the limitless opportunities on LinkedIn...
...then join the 576 other smart agency owners on my secret email list at ConnectedClients.co
7
• • •
Missing some Tweet in this thread? You can try to
force a refresh
