12 months ago, @MentorPass asked if I would take $1,000 per hour to talk with founders who want to pick my brain.
Today, I've done 100+ hours of paid calls with founders and marketing teams, around the world.
Here are 8 common revenue-generating tactics that brands miss:
Today, I've done 100+ hours of paid calls with founders and marketing teams, around the world.
Here are 8 common revenue-generating tactics that brands miss:
Drive traffic to landing pages, instead of your homepage.
Prospecting traffic to your homepage does nothing to educate a customer on WHY you're worth trying/buying.
Send traffic to landing pages where you can educate and leverage social proof.
Prospecting traffic to your homepage does nothing to educate a customer on WHY you're worth trying/buying.
Send traffic to landing pages where you can educate and leverage social proof.
https://twitter.com/mrsharma/status/1367301523710103557
Stop selling, start storytelling.
When advertising, don't sell "WHAT" you're selling... sell "WHY"
Use your copy and creative to explain how your product will benefit the end consumer.
@hint is not flavored water. It's a solution to your diet soda addiction.
When advertising, don't sell "WHAT" you're selling... sell "WHY"
Use your copy and creative to explain how your product will benefit the end consumer.
@hint is not flavored water. It's a solution to your diet soda addiction.
Collect reviews & ratings properly.
If you're selling, at all, you should have a reviews widget like @GetOkendo live on your site to collect feedback.
Then leverage it properly across Facebook, Google Search/Shopping, and anywhere you're searching for customers.
If you're selling, at all, you should have a reviews widget like @GetOkendo live on your site to collect feedback.
Then leverage it properly across Facebook, Google Search/Shopping, and anywhere you're searching for customers.
Optimize your website conversion rate.
Whether you built a $100,000 custom site, or you're using a free @Shopify theme, minimize the clicks it takes to convert, while increasing education along the way.
More clicks = lower conversion rate.
Whether you built a $100,000 custom site, or you're using a free @Shopify theme, minimize the clicks it takes to convert, while increasing education along the way.
More clicks = lower conversion rate.
https://twitter.com/mrsharma/status/1382548847960948737
Start using TikTok.
TikTok isn't just for the kids! It's a source of insane traffic when you nail it.
Whether you post videos that go viral, or you seed product to 60 creators and 8 go viral, it's easy to acquire customers through the channel.
Oh, and TikTok is free.
TikTok isn't just for the kids! It's a source of insane traffic when you nail it.
Whether you post videos that go viral, or you seed product to 60 creators and 8 go viral, it's easy to acquire customers through the channel.
Oh, and TikTok is free.
Use the right DTC tech stack.
There are so many options for what to use when it comes to any kind of software, many of which will rip you off.
Using the right software can look good on your balance sheet, but also make your performance dollars work harder for you.
There are so many options for what to use when it comes to any kind of software, many of which will rip you off.
Using the right software can look good on your balance sheet, but also make your performance dollars work harder for you.
Run customer surveys.
When you don't know what product to launch next, how to message different use cases for your items, or why churn is sky high, ask your customers!
You can use tools like surveys or go barebones and use the Q&A or polls feature on Instagram stories.
When you don't know what product to launch next, how to message different use cases for your items, or why churn is sky high, ask your customers!
You can use tools like surveys or go barebones and use the Q&A or polls feature on Instagram stories.
Sign up for my weekly newsletter.
Every Sunday I send an email breaking down new tactics, going over case studies, dissecting things that worked/failed.
It's read by some iconic brands & only takes 5 minutes to read.
Oh, it's also free.
Sign up: nik.co/email
Every Sunday I send an email breaking down new tactics, going over case studies, dissecting things that worked/failed.
It's read by some iconic brands & only takes 5 minutes to read.
Oh, it's also free.
Sign up: nik.co/email
If you like straightforward and easy-to-implement eCommerce tips, tricks, and hacks, you're in the right spot.
Give me a follow for more content like this: @mrsharma
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Give me a follow for more content like this: @mrsharma
If you found this thread helpful, please give me a retweet 👇
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