In 2020, a cleaning brand was going to shut down and write itself off as a failed experiment.
They hired Sharma Brands to resurrect it, and build a sustainable acquisition & retention engine to scale the brand.
We did it. 🥳
These 4 tactics built a $7M business in 6 weeks:
They hired Sharma Brands to resurrect it, and build a sustainable acquisition & retention engine to scale the brand.
We did it. 🥳
These 4 tactics built a $7M business in 6 weeks:
1. UGC Creative
Until we joined, this brand had ONLY used campaign-style, over-the-top studio-shot creative.
Their avg CTR was <1% their copy was just buzzwords.
Their argument: "We're building the brand"
The truth is: customers today want a story, not a bunch of buzzwords.
Until we joined, this brand had ONLY used campaign-style, over-the-top studio-shot creative.
Their avg CTR was <1% their copy was just buzzwords.
Their argument: "We're building the brand"
The truth is: customers today want a story, not a bunch of buzzwords.
Our whole team ordered the products in an attempt to understand why no one wanted to buy them, but when we used them, we were mind-blown by the quality.
It wasn't the products, it was that no one could understand how great these products actually were.
It wasn't the products, it was that no one could understand how great these products actually were.
I asked the brand's President for "cover from the creative team" so that we could create some UGC content, whitelist customer accounts, and run tests.
Overnight, the CTR went north of 4% and the CPA went from $110 to $29.
Note: this is because the product is exceptional, too.
Overnight, the CTR went north of 4% and the CPA went from $110 to $29.
Note: this is because the product is exceptional, too.
2. Landing Pages
The brand's site was overloaded with useless design elements, buzzwords, & over-complicated phrases.
We built simple landing pages as if we communicated to 5th graders, & the conversion rate hit 10%.
We just made it easier to shop, we didn't change the brand.
The brand's site was overloaded with useless design elements, buzzwords, & over-complicated phrases.
We built simple landing pages as if we communicated to 5th graders, & the conversion rate hit 10%.
We just made it easier to shop, we didn't change the brand.
3. Acquisition Offer
The bulk of the margin sat in the refills, not their bottles, but just driving people to refills didn't give them the proper "entry" to the brand.
We created a competitive new customer offer and immediately refill sales shot grew fast.
The bulk of the margin sat in the refills, not their bottles, but just driving people to refills didn't give them the proper "entry" to the brand.
We created a competitive new customer offer and immediately refill sales shot grew fast.
4. Subscription
The key for any good subscription business is identifying a routine. Luckily, cleaning fits into a routine.
Once we got a new customer into the new customer offer, we encouraged them to subscribe for a number of benefits (discount, shipping, etc).
The key for any good subscription business is identifying a routine. Luckily, cleaning fits into a routine.
Once we got a new customer into the new customer offer, we encouraged them to subscribe for a number of benefits (discount, shipping, etc).
If you enjoyed this tactical breakdown, you'll love my emails every Sunday.
I make it my mission to take complicated things and simplify them into a 5-minute read.
You'll be able to take notes, implement and see results from the email itself..
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I make it my mission to take complicated things and simplify them into a 5-minute read.
You'll be able to take notes, implement and see results from the email itself..
nik.co/subscribe
If you want to stick around first and let me earn your trust, fair enough.
Shoot me a follow 👉 @mrsharma & @SharmaBrands (if you're feeling generous)
If you have any questions, you can always shoot me a DM 👇 twitter.com/messages/compo…
Shoot me a follow 👉 @mrsharma & @SharmaBrands (if you're feeling generous)
If you have any questions, you can always shoot me a DM 👇 twitter.com/messages/compo…
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