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11 Nov, 23 tweets, 13 min read
When I dropped out of college, it was all about finding smart people to accelerate my career.

Following the right people transforms your Twitter feed from a college cafeteria to a mastermind dinner at an expensive restaurant.

Here are 25 of my favorite people to follow 👇
Jesse Pujji — @jspujji

I've known Jesse since I was in high school. I saw him starting @Ampush in San Diego & it's what got me so interested in marketing.

He tweets about being a bootstrapped founder, his learnings, his mistakes, and how he invests.

Amanda Goetz — @AmandaMGoetz

I met Amanda first through @helena to invest in @house__of__wise and she's nicknamed "Amanda GOATz"

Her routines, hacks, and mental frameworks are oftentimes the motivation that can turn your day around.

Dickie Bush — @dickiebush

Dickie is the co-founder of Ship 30 for 30, an online writing school, and an all-around awesome guy.

Dickie tweets consistently about how to become a better writer for yourself, your business, and your career.

Romeen Sheth — @RomeenSheth

Romeen is a wealth of knowledge and someone I love learning from.

He tweets frequently on the topic of bootstrapping and building businesses.

Ryan Breslow — @ryantakesoff

Ryan is the CEO of @bolt, a fast one-click checkout company valued at $10 billion dollars.

He shares his lessons on finding good talent, interviewing, building a business, finding trends, and more.

Alex Lieberman — @businessbarista

Alex is the co-founder of @MorningBrew, a bootstrapped media company built and sold for $75M.

Alex's content largely revolves around business breakdowns, founder breakdowns, & lessons learned building his media empire.

Joe Pompliano — @JoePompliano

Joe writes about the business side of the sports world, and he finds the most interesting stories you can learn from.

Kat Cole — @KatColeATL

Kat is one of the most amazing human beings I am lucky to know, over the last two years. She was most recently the President of FOCUS Brands (Jamba Juice, Cinnabon, Auntie Annes, etc)

Nicolas Cole — @nicolascole77

Nicolas is an online writer and also co-hosts the Ship 30 for 30 writing course with Dickie.

His content gives you hacks and tricks to become a better writer.

Trung Phan — @TrungTPhan

Trung is a one-of-a-kind content creator and curator. He reads everything that you don't have time for and gives you all the learnings and insights from it.

David Perell — @david_perell

David has been one of my best friends for years and the smartest person I know.

He's worth a follow for his bits of wisdom and geniusness.

Helena Price Hambrecht — @helena

Helena is the founder/CEO of @drinkhaus and is an inspiration.

She does a great job showing the behind-the-scenes of running a fast-growing business + building in public, which I love to see.

Blake Burge — @blakeaburge

I just got to know Blake recently via Twitter, after really enjoying his tweets.

He puts out frameworks that will make you more efficient.

Moiz Ali — @moizali

Moiz has become one of my favorite people to jam with in commerce. Moiz founded and sold @native_cos to P&G for $100M cash.

His Twitter is his candid thoughts, without filter, and it's great to learn from.

Paige Doherty — @paigefinnn

Paige is a fellow San Diegan and quite a successful VC, all while not being 25 years old yet. She's incredible.

She tweets about venture capital, startups, and tips for founders.

Shaan Puri — @ShaanVP

Shaan hosts the My First Million podcast, runs an eCommerce store, teaches Power Writing, and does more. He's one of my absolute favorite storytellers and puts out some of the smartest content.

Sahil Bloom — @SahilBloom

Sahil is the king of Twitter threads and mental frameworks. If you don't follow Sahil, you're missing out on so much goodness.

Nick Huber — @sweatystartup

Nick runs an "unsexy" business, storage units. But, he shares all his wins and losses with everyone on Twitter.

Tiffany Zhong — @TZhongg

I've known Tiffany for years and she's always known as the Gen Z whisperer, but she's a great trend spotter.

Austin Rief — @austin_rief

Austin is the co-founder & CEO of @MorningBrew and just an awesome human being and friend.

He tweets about building Morning Brew, and lessons that unlocked growth.

Those are my picks!

It's tough to pick 20 out of the ~2,800 that I follow, but I'll do another thread soon with a more narrow focus.

Go follow all of these people - it really is like sitting at a dinner table with the smartest people.
Give me a follow as well if you haven’t: @mrsharma

I write about launching and scaling CPG brands (DTC/retail) and learnings from investing in over 50+ technology and CPG companies.

Lastly, join 18,000 readers & get smarter in 5 minutes every Sunday: nik.co/email

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More from @mrsharma

Nik Sharma Profile picture
13 Nov
12 months ago, @MentorPass asked if I would take $1,000 per hour to talk with founders who want to pick my brain.

Today, I've done 100+ hours of paid calls with founders and marketing teams, around the world.

Here are 8 common revenue-generating tactics that brands miss:
Drive traffic to landing pages, instead of your homepage.

Prospecting traffic to your homepage does nothing to educate a customer on WHY you're worth trying/buying.

Send traffic to landing pages where you can educate and leverage social proof.

Stop selling, start storytelling.

When advertising, don't sell "WHAT" you're selling... sell "WHY"

Use your copy and creative to explain how your product will benefit the end consumer.

@hint is not flavored water. It's a solution to your diet soda addiction.
Read 10 tweets
Nik Sharma Profile picture
15 Oct
The old playbook of building a brand is dead:

1. Raise $2M from angels
2. Hire a NY/LA branding firm
3. Use some BS stats about Gen Z
4. Pretend all competitors are stupid

If you want to win today, you need to build around a persona, not a product.

Let me dive into this... 🧵
A few years ago (call it DTC 1.0), it was easy. You didn't even need a proper "brand" behind you.

Setup a Shopify store ✅
Get a FB ads ad account pumping ✅
Ensure your product is high quality ✅
Manage customer service ✅

Today that doesn't work anymore.
If you want to build something great, it can't just be around a product. It needs to be built around a:

• cause
• mission
• persona/demographic
• community

Whatever you're trying to sell, I'd bet 7 other companies sell the same thing, with the same quality.
Read 4 tweets
Nik Sharma Profile picture
29 Jul
One of the biggest mistakes brands make is spending money on PR teams that only get a small amount of eyeballs.

Here is how you should approach PR, and how it's led to over $20,000,000 in revenue for me.

You're going to learn about Performance PR in less than 3 minutes: 🧵👇
Performance PR (PPR), is the content that:

1. Tells a good story

2. It's not cluttered (no pop-ups, banners, etc)

3. It goes into depth about the product (you understand the benefits)

It should get someone interested in trying what you're selling before they get to your site.
How can you spot a PPR opportunity?

Sometimes you'll know right away.

You'll have a press piece go up, & almost instantly you see the sales being generated are tied to that article.

If you don't notice a bump right away, it could just be a result of being a small publication.
Read 9 tweets
Nik Sharma Profile picture
28 Jul
The easiest way to decrease your CAC/CPA by 30-40% is: use landing pages.

• what you’re selling
• why?
• how it helps them

That’s why today I’m excited to launch the Sharma Brands Landing Page template with @builderio 🎉

Anyone can do it in <5 min!

producthunt.com/posts/ultimate…
Traditionally companies with smaller teams & leaner budgets don’t get the benefits of larger DTC teams:

• in-house developers
• video editors on standby
• heavy on-site CRO testing

So being able to make landing pages accessible to everyone was a no brainer for us.
We partnered with @builderio because 4 years ago, I wish I had a simple & effective drag & drop tool for @Shopify.

It would’ve let me probably go from a 3% conversion rate to ~6%.

And for these landing pages, we wanted to make it just as easy to build.
Read 8 tweets
Nik Sharma Profile picture
5 Jul
In 2020, a cleaning brand was going to shut down and write itself off as a failed experiment.

They hired Sharma Brands to resurrect it, and build a sustainable acquisition & retention engine to scale the brand.

We did it. 🥳

These 4 tactics built a $7M business in 6 weeks:
1. UGC Creative

Until we joined, this brand had ONLY used campaign-style, over-the-top studio-shot creative.

Their avg CTR was <1% their copy was just buzzwords.

Their argument: "We're building the brand"

The truth is: customers today want a story, not a bunch of buzzwords.
Our whole team ordered the products in an attempt to understand why no one wanted to buy them, but when we used them, we were mind-blown by the quality.

It wasn't the products, it was that no one could understand how great these products actually were.
Read 9 tweets
Nik Sharma Profile picture
3 Jul
Over the last 2 years building @SharmaBrands, there's 1 main asset I've realized is more precious than anything else:

My time ⏱

I've put together a personal operating system (OS) to allow me to manage my time better.

Here are 7 apps I use on a daily basis 🧵👇
Email: @Superhuman

Superhuman's main benefit is helping you find what's important, & getting through it faster, using: game design.

Using keyboard shortcuts, you can easily sort/organize your email into categories + get through your to-do list quickly.
On the right side, you get a detailed view of WHO you're talking to.

If you get a lot of emails, this is an easy way to keep track of past emails sent (which you can quickly look at).

In addition, you'll see their social handles for added context.

For $1/day, it's a steal.
Read 13 tweets

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