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Nik Sharma

@mrsharma

29 Jul

One of the biggest mistakes brands make is spending money on PR teams that only get a small amount of eyeballs.

Here is how you should approach PR, and how it's led to over $20,000,000 in revenue for me.

You're going to learn about Performance PR in less than 3 minutes: 🧵👇

Performance PR (PPR), is the content that:

1. Tells a good story

2. It's not cluttered (no pop-ups, banners, etc)

3. It goes into depth about the product (you understand the benefits)

It should get someone interested in trying what you're selling before they get to your site.

How can you spot a PPR opportunity?

Sometimes you'll know right away.

You'll have a press piece go up, & almost instantly you see the sales being generated are tied to that article.

If you don't notice a bump right away, it could just be a result of being a small publication.

Read 9 tweets

Nik Sharma

@mrsharma

5 Jul

In 2020, a cleaning brand was going to shut down and write itself off as a failed experiment.

They hired Sharma Brands to resurrect it, and build a sustainable acquisition & retention engine to scale the brand.

We did it. 🥳

These 4 tactics built a $7M business in 6 weeks:

1. UGC Creative

Until we joined, this brand had ONLY used campaign-style, over-the-top studio-shot creative.

Their avg CTR was <1% their copy was just buzzwords.

Their argument: "We're building the brand"

The truth is: customers today want a story, not a bunch of buzzwords.

Our whole team ordered the products in an attempt to understand why no one wanted to buy them, but when we used them, we were mind-blown by the quality.

It wasn't the products, it was that no one could understand how great these products actually were.

Read 9 tweets

Nik Sharma

@mrsharma

3 Jul

@SharmaBrands

Over the last 2 years building @SharmaBrands, there's 1 main asset I've realized is more precious than anything else:

My time ⏱

I've put together a personal operating system (OS) to allow me to manage my time better.

Here are 7 apps I use on a daily basis 🧵👇

@Superhuman

Email: @Superhuman

Superhuman's main benefit is helping you find what's important, & getting through it faster, using: game design.

Using keyboard shortcuts, you can easily sort/organize your email into categories + get through your to-do list quickly.

https://twitter.com/i/status/1400187560375185408

On the right side, you get a detailed view of WHO you're talking to.

If you get a lot of emails, this is an easy way to keep track of past emails sent (which you can quickly look at).

In addition, you'll see their social handles for added context.

For $1/day, it's a steal.

Read 13 tweets

Nik Sharma

@mrsharma

2 Jul

@SharmaBrands

Over the last 90 days, @SharmaBrands launched one of the most successful storefronts in traditional alcohol.

• Conversion rate: 17.74%
• AOV: 4x the price of a single bottle
• 4.84 ★ avg customer rating

Here are 3 easy hacks anyone can implement for free:

For starters, you cannot ✨truly✨ be direct-to-consumer (DTC) in alcohol, due to the silly laws around alcohol sales in the US.

If you work with US alcohol brands or sell online, you'll want to get a notepad for this story.

While we couldn't sell "DTC" we found a workaround.

When we began, this co had many positives:

• One of the fastest-growing spirits in their category

• Great founding story & operating team

• Retail distribution of a brand that's been around for 10+ years (at year 3)

We had lots of data.

Now we needed it put them to work.

Read 16 tweets

Nik Sharma

@mrsharma

20 Jun

I've generated over $120,000,000.00 in online revenue.

The 2 biggest mistakes I see are:

• Constantly chasing new customers
• Not being smarter with existing ones.

Here's a breakdown of 6 free tactics I used to add $100k+ in revenue. 🧵

@verizonmedia

Add subtitles to your video ads.

According to @verizonmedia, 92% of mobile users watch videos with sound off. 🔇

Adding 20 minutes to your video editing time will achieve higher:

• click-through rate
• website conversion rate
• return on ad spend (ROAS)

When adding subtitles to videos, you don't need to get too fancy with them.

• make the subtitles easy to read
• don't rely on music for the context
• show, don't tell

They're just an aid to help whoever's watching, understand the video better.

Read 12 tweets

Nik Sharma

@mrsharma

19 Jun

This is how I would make an extra $5,000/month with just 8-10 hours of work.

Most people have no clue how to set up ad accounts and pixel their websites to get started.

Time for a thread: 🧵

@shopify

There are two (almost) absolutes when someone is starting a new direct-to-consumer business:

1️⃣ A @shopify website
2️⃣ Paid social ad accounts (FB, Pinterest, Snap, Tik Tok, etc.)

With few exceptions, everyone should be setup from the beginning across all these platforms.

Brands typically set up their own Shopify stores (either themselves or an agency)

But, they rarely create and set up their ad accounts (✨opportunity✨)

At least, in most cases, not until it's time to turn these ads on.

Read 15 tweets

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