Thread by @BowTiedSalesGuy

Here’s a crash course on how to create an Elevator Pitch 🛗

You’ll see:

✅Real examples of what to do
🤡and what NOT to do

A thread 👇🏼

An Elevator Pitch is a short & compelling narrative designed to create intrigue in the prospect.

So in order to create a strong Elevator Pitch, we need a strong narrative:

Step 1

Set the Frame

Here is where you talk about current events and mutually agreed upon perceptions in order to Pace and eventually Lead the prospect.

You also want to talk about how things are changing

Change = Movement

Movement = Prospect pays attention

Step 2

Explain the Impact

Here’s where you talk about the implications of current events, mutually agreed upon perceptions, change, etc

This is the equivalent of “twisting the knife” to increase the prospects perceived Pain level

You’re aiming to elicit SOME negative emotion

Step 3

The Solution

After you’ve done Steps 1 & 2 and built the problem up (raised the stakes) you introduce your solution as the “response to the overwhelming Pain” which frames you guys as the Hero’s of the story!

Talk about the solution that resolves the Pain

So putting it all together. What does a *terrible* Elevator Pitch look like?

Look no further than the 🤡!

Let’s take a look at the Clowns Elevator Pitch:

As you can see, the 🤡 has no real perspective or understanding of wtf is happening in the big picture.

He’s only focused on explaining features / benefits (in a non compelling way)

There’s no contrast and it’s too direct (chasing the prospect)

All sounds the same to prospect

Now let’s look at a Chads Elevator Pitch:

Notice how it stands out:

1) Starts Big picture
2) Tells the prospect a story
3) Talks about the Big problems affecting everyone
4) Frames solution as a RESPONSE to this Big problem
5) Only 2 lines about the actual product (increase prospects curiosity)

NOW they’re hooked.

If you guys like this new format + the use of “Chad Cards” to explain the concepts then be sure to Like / Retweet this!

WAGMI.