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16 Nov, 8 tweets, 6 min read
👋 everyone, Lindsey Bailin here, let's chat Content strategy! Content strategy is more than copying your competitors to fill in content gaps. Plan your content around KPIs and include other disciplines so you can reach your goals.🧵
@lindsbail #SEOthread
Consider Your Goals Before You Ideate

No matter what your role is with a brand, you need to know your project’s goals. Knowing how to prioritize your content around your goals will help you and your team accomplish them.
@lindsbail #SEOthread
Examples of goals:

Increasing organic traffic by X% quarter over quarter
Improve quality of backlink profile and mentions by X% year over year
Generate X amount of leads per quarter
Improve engagement or follower count by X monthly
@lindsbail #SEOthread
Research, Research, Research

Dedicate time for researching & sharing ideas. Beyond content gaps, consider who your indirect informational competitors are. What sort of content overlaps with yours? What does your target audience have in common with theirs?
@lindsbail #SEOthread
👀 Explore Content Gold Mines

Learn what your customers are posting on Reddit and how that subreddit’s rules operate. Sign up for newsletters, then mold those ideas to fit your audience. Tools like @semrush and @sparktoro can help with this too.
@lindsbail #SEOthread
Organize Your Ideas Thoughtfully

Create a G-Sheet to house your team's recommendations based on the idea, its associated goal, keyword volume & whatever else you find helpful. Then you can prioritize ideas based on potential impact & available resources.
@lindsbail #SEOthread
Invite Your Team to a Content Strategy Meeting

You don't need to make it mandatory, but everyone should be invited. Devs & designers can provide realistic expectations for their resources. Outreach teams can weigh in on the difficulty of building links.
@lindsbail #SEOthread
Write. Edit. Distribute.
The entire team should now be on the same page. Now all that’s left is a workflow. This is how we like to do it at @launchthat, but your needs might be different.

SEO Page Table

@lindsbail #SEOThread

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More from @semrush

26 Oct
Quality or quantity? How do you assess and correct your web traffic so that you're reaching the *right* customers?

In this thread, I share tactics & tips to ensure you're getting the traffic you want and what to do if you're not.

#SEOThread🧵 by @CrystalontheWeb Image
Many believe that SEO means "getting more traffic" to a website but sometimes less is more and the best SEO strategy is to reduce traffic to add value.

Skeptical? Well, here's 3 scenarios when decreasing traffic benefits SEO & your bottom line. @CrystalontheWeb #SEOthread Image
1. LOTS of Users are from a country where you don't trade. Common on sites for small markets sharing a language with a big one (think US traffic to UK sites).

Regional href-lang tags(like en-gb) can lower global traffic to favour the right location @CrystalontheWeb #SEOthread
Read 10 tweets
21 Oct
Hey Twitter friends! I'm super pumped to be spreading the good word of project management and share some tips that will help you make your content creation process easier to delegate, scope, visualize timeline, and plan.

@voeckseo #SEOThread
When evaluating projects, tasks, and teams, the most common/thing issue I see arise is that tasks are too bulky and have BS deadlines. As a result these teams have a hard time understanding and visualizing steps, scope, timeline, and due dates.

@voeckseo #SEOThread
This confusion often results in misunderstanding of end results, missed steps/milestones, over/under scoping, sliding due dates, and team frustration. So, how can we avoid all of this? By breaking out large tasks into sub-tasks.

@voeckseo #SEOThread
Read 10 tweets
19 Oct
I'm Michel Fortin, Director of Search at @seopluscanada and SEO consultant at @michelfortin. After doing this Internet thing for 30 years, I believe that SEO is undergoing an important shift -- not in what it is or how it's applied, but in how it's perceived.

#SEOthread Image
Check Google's Lighthouse and the SEO score is about being findable, crawlable, and indexable. Follow their Webmaster Guidelines, and you're on solid footing. Right? But as we all know, SEO is much more than that.

#SEOthread @michelfortin Image
Things like search quality and page experience are becoming increasingly vital. The Search Quality Raters Guidelines talk about E-A-T and meeting needs. We also have search intent, search features, semantic search, and so much more to deal with.

#SEOthread @michelfortin
Read 11 tweets
7 Oct
Ever hear the quote “Without data, you’re just another person with an opinion”? For SEOs, data allows us to prove our value, support working theories, spot threats/opportunities, learn from success/failures, and create impactful next step business decisions.

@cbrodzky #SEOThread Interpreting SEO data to inform next steps
While anyone can look at data and say traffic went up or down, it’s what you do with it that makes a difference. This is why I shape my insights into the “three what questions.” 1) What happened? 2) What caused it to happen? 3) What do we do next?

@cbrodzky #SEOThread While anyone can look at data and say traffic went up or dow
Here’s an example of an insight crafted during COVID-19 last year. I had noticed some organic traffic fluctuations in January and February (it’s an international client), but the reason why traffic decreased only became more obvious in March.

@cbrodzky #SEOThread Visits from organic search decreased 13% MoM and 59% YoY. Th
Read 13 tweets
6 Oct
Marvelous work, movie-lovers! Now that you’re warmed up, we need YOU! We’re working on a study about how people search for movies when they can’t remember the name - we found some good ones, but can’t identify the movie they belong to — HELP! 👇
Calling all film buffs - what movie are they talking about?! We’re assuming it was one iconic scene… #GuessTheMovie
That....wasn't exactly the main point of this movie. #GuessTheMovie
Read 12 tweets
5 Oct
Hi Semrush fans, I’m Nick LeRoy, freelance SEO consultant and author of the #SEOForLunch and TheSEOFreelancer newsletters.

@NickLeRoy #SEOThread Image
In today’s Semrush thread I want to cover SEO freelancing. I’ll cover both the benefits and the drawbacks of freelancing.

@NickLeRoy #SEOThread
Let’s tackle the Pros of freelancing first!

🏆 Be. Your. Own. Boss.
🏆 Work as much (or little) as you want/need.
🏆 Money CAN be significantly better.
🏆 Work wherever there is an internet connection.
🏆 Emphasis on execution vs endless meetings.

@NickLeRoy #SEOThread
Read 12 tweets

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