Hey Twitter friends! I'm super pumped to be spreading the good word of project management and share some tips that will help you make your content creation process easier to delegate, scope, visualize timeline, and plan.
When evaluating projects, tasks, and teams, the most common/thing issue I see arise is that tasks are too bulky and have BS deadlines. As a result these teams have a hard time understanding and visualizing steps, scope, timeline, and due dates.
This confusion often results in misunderstanding of end results, missed steps/milestones, over/under scoping, sliding due dates, and team frustration. So, how can we avoid all of this? By breaking out large tasks into sub-tasks.
Breaking out large tasks into subtasks can help us to better align steps/milestones, estimate scope, estimate due dates, sprint plan, and help the team gain a better understanding about the project as a whole. Doesn't this sound AWESOME? Let's get started!
I'm going to use a month long content project titled "Why You Should Use Semrush" as an example. Follow along as we take this bulky task and turn it into an easy-to-use parent task with sub-task to breakout the content process.
Side Notes:
-Knowing what sub-tasks to use is a combination of using steps from your team's current process and adding new steps to improve your process.
-Choosing who to assign tasks to will depend on your teams skill level and knowledge.
Now you can see all of your sub-tasks, clearly see and communicate steps, how sub-tasks can be implemented into your monthly sprint planning, and how deadlines and timelines can or cannot be shifted to meet your team or client needs.
Something so simple as breaking down a task into subtasks can have a HUGE impact on your team's organization as well as help you understand your team's efficiency, refine your task process, uncover staffing needs, and so much more!
I'm Michel Fortin, Director of Search at @seopluscanada and SEO consultant at @michelfortin. After doing this Internet thing for 30 years, I believe that SEO is undergoing an important shift -- not in what it is or how it's applied, but in how it's perceived.
Check Google's Lighthouse and the SEO score is about being findable, crawlable, and indexable. Follow their Webmaster Guidelines, and you're on solid footing. Right? But as we all know, SEO is much more than that.
Things like search quality and page experience are becoming increasingly vital. The Search Quality Raters Guidelines talk about E-A-T and meeting needs. We also have search intent, search features, semantic search, and so much more to deal with.
Ever hear the quote “Without data, you’re just another person with an opinion”? For SEOs, data allows us to prove our value, support working theories, spot threats/opportunities, learn from success/failures, and create impactful next step business decisions.
While anyone can look at data and say traffic went up or down, it’s what you do with it that makes a difference. This is why I shape my insights into the “three what questions.” 1) What happened? 2) What caused it to happen? 3) What do we do next?
Here’s an example of an insight crafted during COVID-19 last year. I had noticed some organic traffic fluctuations in January and February (it’s an international client), but the reason why traffic decreased only became more obvious in March.
Marvelous work, movie-lovers! Now that you’re warmed up, we need YOU! We’re working on a study about how people search for movies when they can’t remember the name - we found some good ones, but can’t identify the movie they belong to — HELP! 👇
🏆 Be. Your. Own. Boss.
🏆 Work as much (or little) as you want/need.
🏆 Money CAN be significantly better.
🏆 Work wherever there is an internet connection.
🏆 Emphasis on execution vs endless meetings.
In honor of the 50th anniversary of Walt Disney World, we’re generously offering digital marketing tips to our most beloved animated characters. #DisneyWorld50
Princess Ariel: We’ve noticed you seemed to have lost your share of voice. A boost to your organic social efforts will ensure you stay part of our world. #WaltDisneyWorld50
Ursula, you’d gain more poor unfortunate souls if you invested in longtail keywords. The more specific, the better i.e., “dark deals with a seawitch near me.”#DisneyWorld50
Establish a healthy foundation & complete a Site Audit. You’ll want your site strong before you embark on content. A Site Audit alerts you to issues like speed, crawling or domain issues that could prevent SEO progress.