Even if your marketing copy stands out…
And you put together a decent offer...
Just 1 thing can make the reader not buy from you.
What's that?
An unanswered question.
You don't want that.
Use this to crush buyers’ objections before they rear their heads👇
And you put together a decent offer...
Just 1 thing can make the reader not buy from you.
What's that?
An unanswered question.
You don't want that.
Use this to crush buyers’ objections before they rear their heads👇
Hol’ up!
Before I hop into the tips on crushing those unending objections in your copy…
You have to know the answer to this question:
“How can I find these buyers’ objections in the first place?”
Why?
Before I hop into the tips on crushing those unending objections in your copy…
You have to know the answer to this question:
“How can I find these buyers’ objections in the first place?”
Why?
If you try to guess your buyers’ objections...
You might end up answering questions they already have answers to.
And remember:
Failing to answer just 1 question on their minds could cause you to lose the sale.
You then begin to wonder…
“What da heck did I do wrong?”
You might end up answering questions they already have answers to.
And remember:
Failing to answer just 1 question on their minds could cause you to lose the sale.
You then begin to wonder…
“What da heck did I do wrong?”
To find buyers’ objections when building your marketing copy
1. Go to your competitors’ social media pages
Check the comments for good and bad experiences.
Good experiences show you what made them happy about the product.
Bad experiences show you what to tackle as objections.
1. Go to your competitors’ social media pages
Check the comments for good and bad experiences.
Good experiences show you what made them happy about the product.
Bad experiences show you what to tackle as objections.
2. Camp on third-party sites
Many people don’t stop with their complaints on social media pages.
They run to other sites to persuade others not to patronize the brand.
Write down all these complaints.
You’ll be relating them to your own product.
Many people don’t stop with their complaints on social media pages.
They run to other sites to persuade others not to patronize the brand.
Write down all these complaints.
You’ll be relating them to your own product.
3. Run an online survey
What better way to do it than asking the buyers yourself?
Find where members of your audience hang out online…
Send them a simple survey that doesn’t take time to fill.
Use the survey results to get any objections they may have.
What better way to do it than asking the buyers yourself?
Find where members of your audience hang out online…
Send them a simple survey that doesn’t take time to fill.
Use the survey results to get any objections they may have.
4. Get feedback from your list
If you have an email list…
Then you should use it to ask questions.
Make sure your list is active before you hit people with questions.
Or else you'll get nothing!
Nurture them with value and share some good stuff before you take from them.
If you have an email list…
Then you should use it to ask questions.
Make sure your list is active before you hit people with questions.
Or else you'll get nothing!
Nurture them with value and share some good stuff before you take from them.
5. Compare results
I like answering “all objections” in my copy.
But to know the most serious ones…
You can compare your results from various sources.
Which objections are most common.
How are they grouped? (I’ll explain this in the next 2 tweets)...
I like answering “all objections” in my copy.
But to know the most serious ones…
You can compare your results from various sources.
Which objections are most common.
How are they grouped? (I’ll explain this in the next 2 tweets)...
Now, you have your objections, eh?
Your body is crawling with excitement.
But you can’t write yet…
Until you understand how objections are grouped.
Knowing the category an objection falls in helps you crush it harder!
Your body is crawling with excitement.
But you can’t write yet…
Until you understand how objections are grouped.
Knowing the category an objection falls in helps you crush it harder!
Buyers’ objections fall into three main categories:
- Am I safe?
- Is the stuff good enough?
- Is this person selling a liar?
You want to make sure to clear all doubts in the buyer’s mind by answering all the questions.
How do you do this?
- Am I safe?
- Is the stuff good enough?
- Is this person selling a liar?
You want to make sure to clear all doubts in the buyer’s mind by answering all the questions.
How do you do this?
- Am I safe?
For all objections in this category…
Reduce the risk involved with buying the product.
The first thing to do is make sure the value of your offer is way higher than your pricing.
This allows the buyers to let down their barriers…
For all objections in this category…
Reduce the risk involved with buying the product.
The first thing to do is make sure the value of your offer is way higher than your pricing.
This allows the buyers to let down their barriers…
Your buyers don't mind cheating you instead of you cheating them.
So when they see everything they'll be getting from you…
And they believe it's a steal for them.
That's one barrier down.
So when they see everything they'll be getting from you…
And they believe it's a steal for them.
That's one barrier down.
After highlighting the benefits and framing the cost such that it's a no-brainer…
You can answer other objections like:
- Do I get any guarantees?
- How am I sure this will work for me?
You can answer other objections like:
- Do I get any guarantees?
- How am I sure this will work for me?
- Is this stuff good enough?
As you research for the buyers’ pain points...
You see comments like
“Their customer service was the worst!”
“That e-book is fluff. It has only pictures in it. I wasted my money.”
These are things you should address under this category.
As you research for the buyers’ pain points...
You see comments like
“Their customer service was the worst!”
“That e-book is fluff. It has only pictures in it. I wasted my money.”
These are things you should address under this category.
Make sure that your product truly does what you say it does.
Because if you lie…
The aggrieved buyers will spread their disappointment in your product to the world.
And remember… words from a third-party are more believable than your words when selling your product.
Because if you lie…
The aggrieved buyers will spread their disappointment in your product to the world.
And remember… words from a third-party are more believable than your words when selling your product.
To convince people that you’re legit
- Build an audience with high-value content.
- Show features and benefits of your product/service.
- Highlight values that appeal to the buyers in your copy.
- Use your competitor’s shortcomings as major selling points.
- Build an audience with high-value content.
- Show features and benefits of your product/service.
- Highlight values that appeal to the buyers in your copy.
- Use your competitor’s shortcomings as major selling points.
- Is the person selling a liar?
During your research…
You’ll also see complaints like...
“This is a fake Twitter guru. I heard he makes only $500 every month. Why is he teaching me?”
You want to avoid these kind of things...
How?
During your research…
You’ll also see complaints like...
“This is a fake Twitter guru. I heard he makes only $500 every month. Why is he teaching me?”
You want to avoid these kind of things...
How?
- Add lots of testimonials to display what you have done for others.
- Tell a true story about you or your brand, and link it back to your readers.
- Include other forms of social proof - case studies, social media review, etc..
- Tell a true story about you or your brand, and link it back to your readers.
- Include other forms of social proof - case studies, social media review, etc..
Now…
To wrap up this thread so you can go back to your beautiful day
How can you structure your copy to handle these objections?
So that by the time your readers reach the CTA…
They pull out their ATM cards…
And yell into the atmosphere...
“This is what I always wanted!”
To wrap up this thread so you can go back to your beautiful day
How can you structure your copy to handle these objections?
So that by the time your readers reach the CTA…
They pull out their ATM cards…
And yell into the atmosphere...
“This is what I always wanted!”
1. Create an FAQ section
An FAQ section is the most common way to clear objections.
Use each objection you found as a question and answer them after the CTA button.
You could do this all wrong though…
An FAQ section is the most common way to clear objections.
Use each objection you found as a question and answer them after the CTA button.
You could do this all wrong though…
Some copywriters believe that all the objections will be answered in the FAQ section.
So, they fail to address most of them in the body of the copy.
Imagine you have readers (and not scanners) on your page.
You hook them from the headline…
And take them downnn…
So, they fail to address most of them in the body of the copy.
Imagine you have readers (and not scanners) on your page.
You hook them from the headline…
And take them downnn…
But then…
They realize they’ve seen something like this before.
Hell no! They’ve used something like this before.
Their eyes start scanning for things that tell them you’re different.
Neh… They find nothing!
You packed it all in the FAQ section.
They realize they’ve seen something like this before.
Hell no! They’ve used something like this before.
Their eyes start scanning for things that tell them you’re different.
Neh… They find nothing!
You packed it all in the FAQ section.
You’re out of luck!
They don’t convert the buyer.
The same thing happens over and over again.
And you end up losing thousands of dollars
Simply because you, my friend couldn’t address objections in the body of your copy.
They don’t convert the buyer.
The same thing happens over and over again.
And you end up losing thousands of dollars
Simply because you, my friend couldn’t address objections in the body of your copy.
Your FAQ is meant to dumb down what they’ve already read in the copy.
And not just answer “What is the price?” “Is it an ebook or paperback?”…
In this section, you also add objections you were unable to address in the body copy.
So…
How do you crush objections in the body?
And not just answer “What is the price?” “Is it an ebook or paperback?”…
In this section, you also add objections you were unable to address in the body copy.
So…
How do you crush objections in the body?
2. Address each objection with a subheading
Turn your objections to benefit-driven subheadings.
Under each subheading, you let them know how your product differs from others in the market.
And put their minds at ease.
Note: Each section must flow into the next like a stream…
Turn your objections to benefit-driven subheadings.
Under each subheading, you let them know how your product differs from others in the market.
And put their minds at ease.
Note: Each section must flow into the next like a stream…
3. Use Bullets
After completing your attention-grabbing subheadings...
And sharing your irresistible offer...
Use bullet points to summarize these benefits
So, even if your reader skims through the copy...
They can get the info at the bullets
And maybe return to read it all
After completing your attention-grabbing subheadings...
And sharing your irresistible offer...
Use bullet points to summarize these benefits
So, even if your reader skims through the copy...
They can get the info at the bullets
And maybe return to read it all
There’s more…
But I can see you’re tired…
It’s been a long ride.
If you didn’t read it all and scrolled to the end instead...
Bookmark it to read later...
And don’t forget it in your bookmarks.
But I can see you’re tired…
It’s been a long ride.
If you didn’t read it all and scrolled to the end instead...
Bookmark it to read later...
And don’t forget it in your bookmarks.
If you gained from this thread…
Follow me @jakevictor_ for weekly copywriting and marketing threads like this.
You should have another from me this week?
Follow me @jakevictor_ for weekly copywriting and marketing threads like this.
You should have another from me this week?
Also…
It took me some hours to write this for you guys...
So, please retweet the first tweet to reach more copywriters out there.
Bring everybody into this house… yeah? 👇
It took me some hours to write this for you guys...
So, please retweet the first tweet to reach more copywriters out there.
Bring everybody into this house… yeah? 👇
https://twitter.com/jakevictor_/status/1442477394326081539
• • •
Missing some Tweet in this thread? You can try to
force a refresh
