Got to hand it to Dominic Cummings - he does have some great lines. Here's an example: "Want to understand how swing voters watch the news? Watch with the volume turned off for a while and imagine what the audience at Wrestlemania will think."
and indeed this: "Nobody is easier for a propaganidist to fool than an elite graduate confident in their own moral superiority, because if you get your mesage right they do most of the work for you."
and this: "Stop attacking ‘levelling up’. It’s a bad slogan but it’s also inoffensive. Attacking it is punching smoke, a pointless waste of time. Instead focus on clear specific failures."
"The hardest problem is your own side"
"Few in politics really want to face uncomfortable truths. It conflicts with strong incentives and strong emotions. This is why politicians do not optimise for ‘winning elections’...and instead almost always optimise for ‘media coverage and in-group chimp politics’."
And, yes, Cummings is an unreliable witness, who often oversimplifies, and often contradicts himself. But he still has a nice line in provocative, and evocative, verbal fireworks deployed to convey distinctive and interesting ideas
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