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Jesse Pujji — pujji.eth Profile picture
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21 Nov, 35 tweets, 9 min read
After 7 years of being an entrepreneur, I felt empty and a bit lost.

I wanted to tap into the energy of a beginner again.

My coach challenged me: What's the ONE thing you can’t not do?

The thing that's always with you?

I was silent...
2/ After a few minutes of thinking I responded:

I love helping other people raise their game, to learn and grow and be the best versions of themselves.

I think entrepreneurship is the ultimate dojo.

My WHY became clear.
3/ I want to inspire more entrepreneurs to bootstrap.

While I have nothing against VC, I think bootstrapping is an equally viable path.

I love learning about new businesses.

I love teaching.

I love connecting people.

So I started writing🧵s about bootstrapped giants...
4/ Unlikely stories of companies that started with little to no capital and are now worth BILLIONS.

They. Are. So. Inspiring.

I also write threads on my journey as a bootstrapped entrepreneur and lessons learned.

Here are my most popular threads 👇🏽👇🏽👇🏽
1) The EPIC thread that kicked off Bootstrapped Giants!
2) @growthassistant is now well north of $200K MRR
3) One of the fastest growing bootstrapped companies of the 2000s
4) Facebook is more complex than most could imagine
5) How I reached my first 20K followers
6) You don't need to build to be a founder if you can sell
7) My first 1,000,000+ impression thread, and what an amazing story!
8) A delicious success based on unique competitive insight
9) My Weekly Ritual
10) Educational media is a wonderful business. You can help people and make more money when you do
11) Hypergrowth by acquisition and raw sales power
12) Much of my success is due to my love of hustling and grinding
13) If you've got a truly world changing idea, nothing will stop you from bringing it to fruition
14) Family matters, and pivots can make you a billionaire
15) Market creation can turn into market domination
16) They sold for $12,000,000,000!
17) I always get something good from re-reading this one
18) The subtle demon we battle daily
19) I grew up next door to him! A midwestern bootstrapped giant
20) I eat one every day. How RXbar upended the industry
21) One of the most impressive entrepreneurs I've written about
22) Oldest fast food chain in the world
23) Nobody Realizes How Old This Company Is
24) Leadership = Delegation
25) Majority Stake Sold for $1.2B!
26) Lessons From My Mentor
27) Hiring is a Skill That Must Be Practiced
28) Everything Starts Small
29) One of the largest Shopify brands…
30) Hiring and Outsourcing Growth
31) Failiure is a Chance to Learn

• • •

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More from @jspujji

Jesse Pujji — pujji.eth Profile picture
19 Nov
At 31, this Korean-American immigrant bootstrapped a business from 1 client to over 6 BILLION DOLLARS in revenue.

The amazing part?

Her business is now the largest WOMAN owned business in America…

…And you’ve never heard of it.

I am so inspired 👇🏽👇🏽👇🏽
1/ Thai Lee was born in 1958 in Thailand

Her father was a Korean economist who moved the family around Asia every few years

As a kid, Thai’s pastime was planning how to survive if N. Korea ever invaded the south

At the age of 13, she and her sisters took a courageous leap...
2/ They moved to America to live with a family friend and attended school In Amherst

She majored in Bio and Econ for one reason: they didn’t require much English

Thai took to the American Dream

One day she dreamed of being an entrepreneur

But first, she broke down barriers…
Read 24 tweets
Jesse Pujji — pujji.eth Profile picture
18 Nov
I love bootstrapping.

To succeed as a founder, you have to find every advantage you can. Especially ones that provide non-dilutive capital.

I recently discovered a new co and loved them so much I partnered with them

Here's the story and a special deal I got for my followers👇🏽
1) Scaling ads for DTC kept me in a vicious cycle:

- The more I spend, the faster I have to pay down my card. My card has 30 day terms, but ends up being 7

- When campaign performance looks off, I call 5 friends to confirm they're seeing the same

- Points don't help me scale
2) I got a call from my friend and fellow entrepreneur @jamesborow.

We used to be competitors. I was CEO of Ampush and he was CEO of SHIFT (which he sold to Snap)
Read 12 tweets
Jesse Pujji — pujji.eth Profile picture
17 Nov
All hiring is hard...

As a founder, there's one role I've gotten wrong 95% of the time.

What it is, and my 8 secrets for getting it right 👇🏽👇🏽👇🏽
1/ When starting out, great teams are often made of top 1% generalists.

But as you grow, you'll begin to have problems that require specific expertise...

You'll want a manager who also has expertise (4-6yrs).

These folks are HARD to recruit

Here's how I (try to) hire them...
2/ Assess Your Current Team

Do you already have the expertise in house?

Do you have someone that could substitute?

If you have a lot of very smart problem solvers, you just need a contractor with expertise to teach them.

Understand what a new hire will bring.

To do that...
Read 12 tweets
Jesse Pujji — pujji.eth Profile picture
12 Nov
At only 27, this son of Taiwanese immigrants went from being fired on Xmas day to bootstrapping a BILLION dollar company.

The best part?

He built the whole thing by solving his family’s problems 👇🏽👇🏽👇🏽
1/ Tim Chen was born in 1982 in Oklahoma to two computer scientists.

He grew up in Houston oscillating between math/science competitions by day and sneaking out of his house by night.

At 17, he got into Stanford…
2/ There, many of his friends went on to start successful tech companies.

He dreamed of being an entrepreneur one day.

But couldn’t resist the excitement and $ of Finance.

After a short stint at an Investment Bank, he landed a job at one of the most prestigious hedge funds…
Read 26 tweets
Jesse Pujji — pujji.eth Profile picture
10 Nov
In February, I launched my first DTC brand.

I put my name, $, and reputation on the line.

It was an utter failure.

Here is the story and what I learned 👇🏽👇🏽👇🏽
1/ After ~10 years of running Ampush as CEO, I stepped into the chairman seat.

Ampush had helped countless brands build and scale customer acquisition including: Dollar Shave Club, Birchbox, Stitch Fix, and many others.

I had the obvious idea: why don’t I start a brand?
2/ I was eager to get back to “early days entrepreneurship.”

I spent 2020 both decompressing and anxiously thinking "what's next"

Investing? Another company? Something else?

I love the process of building businesses so I went for my dream: A venture studio.

But now what?
Read 40 tweets
Jesse Pujji — pujji.eth Profile picture
7 Nov
Bootstrapped companies now worth billions that fueled the e-commerce revolution.

3 of my most liked threads 👇🏽👇🏽👇🏽
1/ Fashion Nova exploded by using IG content to turn customers into influencers
2/ Shopify is the easiest and fastest way to launch an ecommerce store:
Read 5 tweets

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