Thread by @NeelBParekh

How to get $30K+ in revenue from 1 client without dropping a single penny on paid ads.

From a local biz dude who used cold email to nab a multi-year cleaning contract during COVID.

Exact copy + tips to make you 💰 on cold email for local biz below.

// THREAD //

Core Concept: The below definitely is NOT the best cold outreach copy, especially compared to some copywriting geniuses on Twitter. But....it did the trick. Why? 3 key elements:

1. Catching subject line and cheeky 1st line to be a little different.

We've all gotten terrible cold emails that open with "Best product for you, [first name]!!".

Don't be that guy.

Write the subject line in a way that gets people to open your email.

2. Pain Point

The target of the campaign was coworking spaces. I addressed the PAIN POINT of coworking spaces at the time, which was losing members due to COVID, and discussed how we could fix that.

I did not just talk about how awesome we are (which would be boring to read)

3. Create a drip campaign with MULTIPLE follow up emails.

I didn't post those templates, but we got a higher response rate on the follow ups.

Pro tip: My 2nd email subject line was just "RE: Following Up". Include the "RE:" written in the subject line.

Email copy below 👇

SUBJECT LINE: Hi ___, can I buy you breakfast?

"Hi {{prospect.first_name}},

OK maybe a live breakfast isn't the best idea right now with social distancing, but I promise I'll make it up to you after this is all over :)

I came across the {{company.name}} website.....I know that cleanliness and safety is top of mind for your members right now.

My name is Neel and I run MaidThis Cleaning. We've been helping a lot of coworking spaces recently with disinfecting / sanitization.

Not sure if you're looking for a sanitization cleaning service for your office space, but if so, we can help keep your members happy and retention rates high.

Best part - you can market to your members that your coworking space is cleaned to CDC standards and all high-touch areas are disinfected. We'll provide you with posters of this as well :)

Cheers,
Neel

p.s. all coworking spaces get a 10% discount off normal prices right now"

The above exact copy probably won't work as well anymore for coworking spaces, as the pain point likely has shifted.

However, the core concepts are the same....

✔️be slightly different / fun
✔️address the pain point of the target
✔️offer more value (ie posters, discounts)

FOLLOW UPS: One email isn't going to cut it. I recommend having scheduled emails go out 3 days, 7 days, 14 days, 1 month after the initial email, if not more.

If possible, add in a phone call as well. When my staff is short on time, we use Drop Cowboy for automated VM bombs.

Remember that you don't have to have AMAZING copy....on the local biz end, you're probably competing against guys who have very bad copy or don't even know what copywriting is.

Most important to make decent copy with the above sticking points and get going.

Let's break down the ROI:

Cost: $50 (few $$ for someone to scrape leads + software)
Revenue: $30k+ in annual recurring revenue

There is HUGE ROI to be had with cold outreach. You can automate a lot of it too. I used Quickmail.io by @jchatelaine for the drip campaign

Liked this? Retweet and I'll keep posting more like it ✌️

Follow me at @NeelBParekh