Bata is an Indian brand, right?
Well, it does sound so! But how old were you when you realised that, BATA IS NOT AT ALL AN INDIAN BRAND!
- A Desi brand check ✌️
Well, you’re not alone. Here’s why. 🧵 (1/7)
#StockMarketindia #stock #StockMarket
Well, it does sound so! But how old were you when you realised that, BATA IS NOT AT ALL AN INDIAN BRAND!
- A Desi brand check ✌️
Well, you’re not alone. Here’s why. 🧵 (1/7)
#StockMarketindia #stock #StockMarket
The Bata Shoe Organization was founded in August 1894 by Tomas Bata, in Zlín, a small town in the erstwhile nation Czech Republic
It has 3 business units:
- Bata Europe, based in Italy
- Bata Emerging Market, based in Singapore
- Bata Protective, based in the Netherlands (2/7)
It has 3 business units:
- Bata Europe, based in Italy
- Bata Emerging Market, based in Singapore
- Bata Protective, based in the Netherlands (2/7)
Bata entered the Indian market in 1931, in Kolkata. At that time, retail stores were not a concept in India & Bata primarily did its marketing through word-of-mouth and merchandising through point of sale. (3/7)
Did you know?
Bata footwear became so popular that a neighbourhood in Kolkata came to be known as Batanagar.
Bata India Limited is the largest company for the BSO. It has close to 1500 stores across India and is also the 2nd highest revenue earner for the parent company. (4/7)
Bata footwear became so popular that a neighbourhood in Kolkata came to be known as Batanagar.
Bata India Limited is the largest company for the BSO. It has close to 1500 stores across India and is also the 2nd highest revenue earner for the parent company. (4/7)
Bata adopted the Adaption strategy:
Bata decided to stick with its principle of providing Indians with affordable footwear.
The company designs shoes that are suitable for the Indian feet and climate conditions, which is what makes them popular. (5/7)
Bata decided to stick with its principle of providing Indians with affordable footwear.
The company designs shoes that are suitable for the Indian feet and climate conditions, which is what makes them popular. (5/7)
Another reason for Indians to love this brand is that the name has only 4 letters and 2 syllables.
Bata’s small name worked in the favour & helped the company shed its international image. (6/7)
Bata’s small name worked in the favour & helped the company shed its international image. (6/7)
In 1980s, Bata faced stiff competition from local brands such as, Liberty, Paragon and Khadim However, while others advertised their products fr target audiences such as men women children youth, Bata, continued to give prime importance to utility & pricing of its footwear. (7/7)
For more such information visit Quest 😃quest.finology.in
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