Thread by @AndrewWriteCopy

Get Paid to Write Upsells

If you're a copywriter...

Here's how you can make money writing upsell copy.

// THREAD //

Before we start...

This is the third in a series of threads about upsells.

I'm going to share a method you can use to get paid to write upsell copy.

You can find the previous thread here:

https://twitter.com/AndrewWriteCopy/status/1463243996348702725

Here's the method in a nutshell:

You earn a performance only fee by increasing AOV.

Now let's break it down...

First let's make sure we're on the same page:

AOV stands for average order value.

It's the average amount a customer spends when they place an order with you.

For example...

If you sell a $50 widget...

Then your AOV will be $50.

As that's all the customer can spend.

But...

If you add an upsell for $100.

And 50% of your customers buy it.

Now your AOV is $100.

So just adding a single upsell has doubled the AOV!

And this is important for back-end offers as it means more money for a business.

But it's vital for front-end offers because the higher your AOV...

The more traffic you can afford to buy.

And it can even turn money-losing offers into money-making offers.

So any serious business is always looking to increase AOV.

Which is where you come in...

If a business has poor upsell offers...

Or worse...

No upsell offers.

You offer to write upsell copy for them.

For no upfront fee. Performance pay only.

And this works best...

For businesses you've already worked with.

As there needs to be trust between you.

You don't want to get ripped off. And they don't want some clown messing up their funnel.

And all you need do...

Is follow the advice in my previous two threads on choosing an upsell offer and then writing the upsell copy.

And as long as you're a semi-decent copywriter you should have little problem improving their AOV.

To get paid...

You want to ask for between 5 and 10 percent of the AOV increase you deliver.

(Depending on the price of their offers and their margins)

And make sure you agree this in writing in advance.

So if your upsell adds an extra $100,000 AOV in a year...

You'd get between $5,000 and $10,000.

Not a fortune.

But it's an excellent amount for the work.

It's excellent value for the business.

And if you do two or three or more it soon stacks up.

To sum up...

- Know what upsell offers work best.

- Know how to write effective upsell copy.

- Approach businesses you've already worked for.

- Offer to improve their upsells for a pay for performance fee.

It's a win-win deal.

Next thread:

I'll share some more ways you can increase AOV.

Follow me @AndrewWriteCopy for more quality tweets and threads on marketing and copywriting.

And if you enjoyed this thread and found it valuable, retweet it to help your fellow persuasion professionals:

https://twitter.com/AndrewWriteCopy/status/1463646422746775558