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Hrishikesh Pardeshi Profile picture
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25 Nov, 17 tweets, 5 min read
I have been writing newsletters for 3 years now.

They have been key to my startup's marketing & revenue growth.

Based on 3 years of learnings, here are 15 useful & non-obvious tips on how to run & market your newsletter. 🧵
1/ Define a clear goal for your newsletter - what value will your subscribers get?

Examples:

• Insightful content to make you better at remote work. One original article every Wednesday.

• Maker Mind is your weekly dose of mindful productivity.
2/ Be yourself & write like a person would.

Nobody likes reading impersonal, automated emails with a bunch of links. Image
3/ Maintain a consistent routine - time & day of week your subscribers should expect your newsletter

Routines work amazing. For instance, Remote Weekly subscribers expect an email every Wednesday around 9AM ET.
4/ Publish all your newsletter issues on your website as archives.

This gives new subscribers a chance to look at all your previous content. Image
5/ SEO optimise your newsletter content before publishing it on your website.

Your newsletter issues become blogs on your website that can rank on Google & bring you consistent traffic. Image
6/ Distribute your newsletter across other channels.

Examples

Canonical + do-follow link:
• @RemoteClan
• @ThePracticalDev
• @hashnode

Article links or summary:
• @IndieHackers
• HackerNews
• Reddit
7/ Share your newsletter on social media. Not as links, but handcrafted posts.

8/ Build your own distribution engine.

Make it a habit, don't rely on your memory to post content across channels.

A simple table with a list of channels & checkboxes should suffice.
9/ Follow the golden rule of distribution: 90% distribution, 10% creation.

Distribution also includes engaging with & replying to your readers. For instance, @harrydry spent 4 hours posting & 4 hours replying to everyone.
10/ Submit your newsletter to newsletter directories.

Examples:
• @rad_letters
• @inboxreads
• @InboxStash
• @ForSubscribing
11/ Launch your newsletter as a product.

A quality newsletter is a great product. Wait a few weeks to build your initial newsletter archives & then launch it on platforms like @ProductHunt & Reddit. Image
12/ Send a welcome email to all your new subscribers.

• Send a personal note

• Recommend a few handpicked past issues

• Ask them to whitelist your email ID (helps in deliverability)

• Ask them to introduce themselves
13/ Make the welcome email as personalised as you can.

Sending a personalised welcome mail increases your chance of getting a reply.

This in turn:
• helps you bond with your reader(s)
• improves email deliverability
14/ Optimise your subject line, every single time.

It is the only piece of content that affects your open rate.
15/ Clean up your inactive subscribers periodically (once in every 2-3 months).

Improves your open rate & email deliverability.
That's it for the thread!

I write about marketing, startups & tech regularly, so consider:
1) Retweeting the first tweet
2) Following me :)

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More from @hrishiptweets

Hrishikesh Pardeshi Profile picture
10 Nov
My startups get 1 million+/month organic traffic.

SEO is key to our marketing strategy, and I recommend the same for others.

But I always get asked, "SEO tools are expensive, are there low-cost options?"

So I'm sharing my list of 25 FREE SEO tools, curated over last 4 years 🧵
25 tools over 5 categories:
1) Keyword Ideas
2) Keyword Research
3) Writing
4) On-page SEO
5) Tracking

Structure:
1) Use for
2) How to use
3) Website

Meanwhile, if you'd like to check out my startup
flexiple.com
1/ Google Search Auto-complete

Use for: Keyword Ideas

How to use:
- Type something on Google & you'll see predictions that can be your seed keywords
- To get more results, type in letters sequentially. For ex. "funding a", funding b" etc.

Website: Google.com
Read 29 tweets
Hrishikesh Pardeshi Profile picture
27 Oct
Marketing is key to your product's success. However, you must always aim to build a great product.

I've been writing software & building products for 10+ years. For past 5 years, I've done it for my own startup, growing to $3million+ revenue.

Here are my top 27 product tips 🧵
27 tips split across 4 sections:
1) Product Mindset (1-6)
2) Product Building (7-16)
3) Competition (17-19)
4) Product Management (20-27)

Meanwhile, if you'd like to check out my startup:
flexiple.com
Getting people to know about your product is the toughest part when building your product.

(1/27)
Read 30 tweets
Hrishikesh Pardeshi Profile picture
7 Oct
I've done a 2-year MBA from the top business school in India. But I've learnt 10x about marketing while growing my startup to $3 million+ revenue in 4 years.

I regularly share my learnings & experiences in marketing my startup.

Here's a list of my top 13 marketing threads 🧵
Topics covered over 13 threads:
• Launching your Startup
• Building an Audience
• Marketing Lessons
• Online Channels
• $0 Marketing
• Newsletters
• SEO

Bookmark. Grab a coffee. Get reading!

Meanwhile, if you'd like to check my startup:
flexiple.com
1/ 21 marketing lessons after 4 years of building my own startup

Read 16 tweets
Hrishikesh Pardeshi Profile picture
28 Sep
I run 4 newsletters with 6000+ subscribers.

It has helped in marketing my startup, and growing to $3mn+ revenue.

But when I started in 2018, I had 0 online presence.

I went from 0 to 1259 subscribers. In a week. Without writing a word of content.

Full story of how I did it 🧵
1/ Deciding what to write

I had been writing software for 6 years & building products for my own startup for 3 years. I thought people might be interested to read my take on how to build tech products.

As a first, I wrote down topics for 10-12 issues of this newsletter.
2/ Getting public validation

I had no validation if people would want to read my newsletter. I didn't want to end up writing 5-10k words & not having anyone to read it.

So I put up a public post announcing that I am starting a newsletter & a glimpse of what to expect.
Read 9 tweets
Hrishikesh Pardeshi Profile picture
22 Sep
My startup has grown from 0 to $3 million+ revenue without spending $$ on paid ads.

I have done $0 or low budget marketing, using online channels effectively to market my products.

Here's a list of 10 such channels. A mega thread on my learnings over 4 years 🧵
10 channels over next 23 tweets:
1. Newsletter
2. SEO Blog
3. Guest Blog
4. Twitter
5. LinkedIn
6. Product Hunt
7. Hacker News
8. Reddit
9. Communities
10. Social Groups

Bookmark, grab a coffee & get reading!

Meanwhile, if you'd like to check my startup
flexiple.com
1/ Newsletter

Email newsletters are evergreen. You interact with your audience on a channel they can never do away with.

‣ Define a clear goal for your newsletter - what value will your subscribers get?

‣ Be yourself & write like a person would.

(1/3)
Read 26 tweets
Hrishikesh Pardeshi Profile picture
13 Sep
Email newsletters are evergreen.

I write & manage 4 newsletters with 6000+ subscribers. They have been a critical element of my startup's marketing & revenue growth.

Here's everything you need to know about running a newsletter and how to build an effective strategy 🧵
This framework is divided into X sections:
1) Why newsletters (1-2)
2) Define goals & theme (3-4)
3) Writing & tracking (5-6)
4) Distribution (7-12)

Meanwhile, if you'd like to check out my startup 👇

flexiple.com
1/ Why email newsletters still work

- Loyal audience

- Great for low budget marketing

- Everyone uses email
Read 15 tweets

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