The nascent but rapidly growing Indian gaming story powered by mobile gaming is expected to become a $5 Bn revenue mkt in ~4 yrs! What’s driving the mkt? What are the trends, challenges & opportunities? We teamed up with @BCG to decode this & more in a report. Highlights in a 🧵
Why is #mobilegaming a big opportunity in India?👇 1/5
Revenue across all gaming devices reached $1.8 Bn in 2020, up 500% from 2016. The big driver is mobile gaming, which accounted for $1.5 Bn last year. 👀📱 2/5
What's driving mobile gaming in India? 👇 3/5
Founders, are you building a gaming co. for Indians? Know what a gamer is like today. 4/5
Finally, what can startups do to drive adoption, retention & monetization? 5/5
In conversation with @tejeshwi_sharma & #SaaS founders in BLR, Klaviyo’s former CMO, Kady S. talked about all things marketing for early stage cos. Highlights 👇
"When you get to the $5M mark, you want to think about product #marketing aggressively. A framework I use is ABCD." 🧵
Audience - Identifying who the core audience is
Benefit - Building features for them that convert to benefits in a language that they understand
Compelling Reasons to Believe (RTB) - social proof, case studies, etc.
Differentiation - your product’s dramatic differentiation 1/
Use this framework for ur msging. It’s imp bcos when u go outside ur core market, u have to be able to convince ur TG. U may be getting into a fragmented/competitive mkt & this is how u'll stand out. Ensure it's consistent on ur site, sales training etc. This is product mktg.2/
@RajanAnandan talks about the basics first while addressing the 192 finalists of @startupindia's National #Startup Awards 2020 at a fundraising bootcamp. Highlights 👇
1/ To begin with...
2/ “Understanding the objective of a fundraise is more important than the actual amount raised during the round. Some times founders are misled to think that raising as much funds as possible is the right answer. That's why the objective is key."
In his masterclass about crafting an effective pitch deck @YourStoryCo’s #TechSparks2020, @P_Kemps highlights some aspects that seem trivial but are important, some that are easy to miss, and some that mustn’t be missed. A 🧵-
1/ The title is as important as anything else in your deck. It should define your company in a single declarative sentence and can also be about your #mission & #vision.
2/ Tell a #story to explain your #purpose, tying your idea to a broader shift taking place in the world. Your company’s reason to be should be based on unique market/consumer insights driven by one or many of these changes 👇
In conversation with @gvravishankar at @techinasia, @BYJUS co-founder, Divya talks about their journey of disruption, challenges, successes & more.
The co. that we’ve built today is driven by #passion. We made things happen no matter the challenges. We wanted to make learning accessible, effective, engaging, and personalised. We use tech to do that for 70M kids today.
Never been afraid to positively disrupt ourselves. Prior to our app launch in 2015 - we were a 100% offline service, running classrooms as big as stadiums. Today we are a 100% online product company.
1/:2019 has been a rewarding yr. We started the year with @_surgeahead. 2 cohorts & 37 amazing startups later, we couldn’t be more grateful for the founders, mentors & VC partners who've joined the Surge family. Oh & applications for Surge 03 end Jan 15 ;) surgeahead.com/apply/
2/: @RajanAnandan and @amitjain1 joined the Sequoia India family this year and we couldn't be more thrilled.
3/: We’ve been growing our community in Jakarta. Our Sequoia Spark sessions & Wednesday coffee chats with early-stage founders there has us even more excited about Indonesia’s thriving startup ecosystem. Want to be a part of these meetings? Keep an eye on this space.
1/: @bharatpeindia is bringing millions of small merchants on to the #digital payments ecosystem for the first time. Their goal: to become the largest enabler of free offline #payments and provide a one-stop platform for all #financial commerce solutions.
2/: Through a unique 30 second on-boarding process, @bharatpeindia has already reached a 1.7 Mn user base. 4 Mn+ #merchants will be using the platform by FY 2020.
3/: There are 50 Mn merchants in India, a vast majority of whom are underserved by #banks and #NBFCs. The credit gap in the market is ~$400b. This is the opportunity the company is going after.