Meaningful purpose affects every aspect of a business. Why do you do what you do? Apart from profit, what problem do you want to solve? What need do you want to fill? - @atikamalik1 on purpose. #IshaInsight
@atikamalik1 Purpose and profit go hand in hand. 66% of customers actually prefer to do business with organizations that have a clear and transparent culture. -
@atikamalik1 on purpose. #IshaInsight
@atikamalik1 on purpose. #IshaInsight
Purpose is not just feeling good. It inspires innovation and creativity for change, builds a sense of satisfaction, attracts the right talent, helps to create an impact in society, and builds customer loyalty - @atikamalik1 on purpose. #IshaInsight
The purpose of your brand should emerge from the larger company purpose and should resonate with all your key stakeholders, employees, customers, investors, potential, and employees - @atikamalik1 on purpose. #IshaInsight
Reframe your business through the lens of the value you create for your customers. Not what you manufacture, not what you make, not how your product is different, but through the lens of the value that you are creating - @atikamalik1 on purpose. #IshaInsight
Evaluate your purpose: Is it authentic with your business and what you do, or is it behind a fad? Is it visible in every action your organization takes? Is your customer experiencing it? - @atikamalik1 on purpose. #IshaInsight
The purpose is not about a trend. It is the bedrock your organization is built upon. It is the driving force behind your passion and your business - @atikamalik1 on purpose. #IshaInsight
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