Thread by @IshaLeadership

In financial services, intermediaries really make their buck by making things complex and opaque. The first thing we wanted to do was to make it transparent. #IshaInsight

@Nithin0dha @zerodhaonline In any business, you need to have an edge over your competition. If something can be copied too easily, it will be copied eventually. @Nithin0dha @zerodhaonline #IshaInsight

We always knew there was an opportunity to disrupt the existing broking or income venture. The way the businesses were set, the incentives were not aligned with the customer. @Nithin0dha @zerodhaonline #IshaInsight

We realized that there is an opportunity to go into the industry and clean up. There is a way to disrupt, just operationally, even if it’s not a product. There are things that can be done which is right for the customer. @Nithin0dha @zerodhaonline #IshaInsight

At the end of the day, your business is a bunch of people together and how those people feel together is what matters. @Nithin0dha @zerodhaonline #IshaInsight

If you do anything with an expectation, it doesn’t come out true. I can share blogs of our competitors - you know some copywriter is writing somewhere and there is no emotion in that blog. They are checking stuff off and putting content out there. @Nithin0dha #IshaInsight

Our objective is to help people do better with their money. If you can consistently keep doing it over long periods of time, the business will automatically do well. @Nithin0dha @zerodhaonline #IshaInsight

Being the right broker who takes care of the customer means you get to leverage that word of mouth. @Nithin0dha @zerodhaonline #IshaInsight

When you keep doing the right things for the customer, if you’ve done enough time, and if you’re in the middle of a trend that you can leverage on, businesses can grow on their own. @Nithin0dha @zerodhaonline #IshaInsight

Our culture is doing what is right for the customer above everything else. If we are not doing that well there is no point in doing the business. If we can do that well, money will automatically come to us. @Nithin0dha @zerodhaonline #IshaInsight

If you have the right goals, one, you’ll eventually maybe get there. And two, the journey becomes a lot more enjoyable. We are probably the only broker in the country where not a single person in our company has any revenue target. @Nithin0dha @zerodhaonline #IshaInsight

We’ve hired freshers mostly, people who didn’t have baggage, and we have tried to train them. It’s a very hard way of growing the business. Not a single leader has been hired from outside, everyone is grown from within the business. @Nithin0dha @zerodhaonline #IshaInsight

We can’t have experienced people from other places to come, because they have baggage, ‘Give me a target and I’ll hit it.’ That's not the culture. We don’t operate like that. @Nithin0dha @zerodhaonline #IshaInsight

When hiring, it’s more about the energy the person leaves behind - more than the skillsets actually. I’ve spent 30 minutes with this guy, at the end of the 30 minutes, am I happy? @Nithin0dha @zerodhaonline #IshaInsight

You can be a business that lets the product do the talking, that thinks about giving back. A conscious business. I think India needs that. India needs a lot of big businesses that are conscious of what is happening around them. @Nithin0dha @zerodhaonline #IshaInsight

When trying to offer incentives, people figure ways to game it. And they spend more time trying to game the system than working. @Nithin0dha @zerodhaonline #IshaInsight

If your focus is offering something better to your customer, it is better to make the job itself important, not the incentives. If you pay more than what they can earn somewhere else, then you know they are concerned about their job. @Nithin0dha @zerodhaonline #IshaInsight

I think more businessmen should be more conscious about what is happening around them. There is a concentration of wealth on the planet. That’s accelerating, it’s not going to change. But I think wherever there is a concentration, people should do more to give back. #IshaInsight