If you've hired your first 10+ sales reps, you're now seeing how different their playbooks are
Probably 2 of them close 2x-5x more than the rest, and a few struggle to close much at all
Here are the 9 Qualities of a Great Sales Rep: 9⃣⬇️⬇️
#1. The Best Reps Really Listen.
Mediocre sales reps just start diving immediately into their script, and try not to deviate from it. Great salespeople learn their prospects’ needs, issues, and pain.
#2. The Best Reps Adjust the Pitch and Story to Suit the Prospect.
Every prospect is a bit different, and sometimes, a lot different. The best reps tailor the pitch, the demo, the functionality shares, the case studies, etc. to suit the needs of the prospect.
5 Simple Tips to Improve Sales Rep Performance in the early-ish days
These always work: 🔽🔽🔽🔽🔽
#1. Concentrate leads in those who can close
If you have a rep or two that just can’t close, that doesn’t work in early days. Leads are too precious. Let them go. Not to save money, but to concentrate leads you do have in those that can close them
The best reps close 2x-9x more
#2. Be more involved as the CEO with sales. Prospects and customers love to talk to CEO. They love it
If you get more involved, at least in bigger deals, you will close more
Top mistake I see CEOs make is to scale back time they spend in sales once they hire few reps.
Just moving on from the lowest performer (or two) gives you a 10%+ boost right then and there
Leads are precious for quite a while
Once you hire a strong VP of Sales, this problem will solve itself. She’ll make the calls, and backfill her team, and cover all the leads one way or another.
But if you’re still running sales yourself after 2 reps or so, you’ll usually hire a few reps that simply can’t repeat the quirky playbook of the 2 you hired that can close
That’s your fault, not theirs. But it happens in almost every startup I’ve worked with.
Datadog is the latest Cloud leader to grow faster than ever
It's now growing 75% at $1.2 Billion in ARR!!
The key? Getting customers to buy 4+ products
5 Interesting Learnings: 🔽🔽🔽🔽🔽
#1. 1,800 customers with ARR of $100,000 or more, a year-over-year increase of 66% from 1,082.
Datadog isn’t leaving smaller customers behind, but they are increasingly a smaller % of revenue. $100k+ customers have gone from 50% of revenue in 2016 to almost 80% today:
#2. More product, more products, more products.
10 new products this year. Almost all the Cloud leaders accelerating after $100m ARR, let alone $1B ARR, are multi-product.
#1. The classic high volume cadence-based outbound playbook is declining in effectiveness — but you still need to run it.
It still works. Just not nearly as well as a few years back.
#2. Your VP of Sales needs to own outbound themselves.
The toughest hire is a “Director of Outbound” today. You can’t outsource great outbound, & a VP of Sales that’s not good at it or has never done it can’t just go find a unicorn Director of Outbound.
#3. Top CROs and late-stage SVPs of Sales are getting better and better at retaining that first VP of Sales that got the company to scale.
The best CROs and such don’t replace a winning leader when they join — they augment them and help them scale further.