Semrush Profile picture
2 Dec, 12 tweets, 8 min read
Welcome to SEO. I’m sure you are wondering if SEO is for you? Well, I am here to tell you that it absolutely is, but I know how hard it can be to find out more about SEO and how to get into it. This is where I come in, so let’s talk about it.

#SEOThread @RejiYates Image
The beauty of SEO is that there is a bit of something for everyone; whatever the interest. What are you interested in? Companies need an ‘SEOer’ (just made this up); but you get where I am going right? So, combine your passion with SEO. #SEOThread @RejiYates
Let’s break it down further! Remember these three categories: Technical, Content, Project Management. I will explain how you as an aspiring talent can find their place within any of these categories and you don’t have to lose YOU to find your spot. #SEOThread @RejiYates
Technical: This is for those that love knowing the nitty gritty of things, love coding etc. Have an interest? Then Technical SEO is calling your name. There are blogs to get you started on this journey. #SEOThread @RejiYates…
Content: My favorite part! It is such a key part of any SEO Strategy because you really must think about the user experience/intent. If you are all about content/ creativity, then this is your area! #SEOThread @RejiYates.
Project Management: some people just love planning and overseeing the implementation and if so in SEO you can do just that. By understanding SEO and how it works you can fill in that gap and basically become the middleman between developers and SEOs. #SEOThread @RejiYates
There are other aspects of SEO of course such as Outreach, PR, social media etc. The beauty is SEO does not limit you so if you were second guessing if you should get involved; I am here to tell you…JUST JUMP IN! But how do you go about learning? #SEOThread @RejiYates by @aleyda is the perfect first stop because it breaks it down so effortless and provides a great roadmap. Free guides and resources in one place for you to learn about SEO in different categories. It’s simply golden! #SEOThread @RejiYates
Let’s talk blogs! I gave an example of a Semrush blog but there are other blog bad boys to read through and learn about SEO. Search Engine Journal, Search Engine Land, Yoast are a few I use constantly to learn and develop. I swear by them #SEOThread @RejiYates
“How about training & qualifications?” Well, I’m glad you asked! I don’t believe in paying for extra qualification/training if it is not vital especially just to learn SEO so; Google Digital Garage, HubSpot, LinkedIn Learning are FREE. Also…YOUTUBE! #SEOThread @RejiYates
Newsletters, Podcasts etc. are also a good way to learn by signing up or listening to them helps keep track of what is happening in the SEO world. Lastly join an SEO group such as @womenintechseo or @BDigital_UK as resources is shared and insights given. #SEOThread @RejiYates
So, You Aspiring Talent wanting to join us in SEO; just do it! There is something here for you and so much is happening. Frankly. We need you; we need new eyes and perspective to shape this industry for the better. See you soon (I hope) #SEOThread @RejiYates

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More from @semrush

16 Nov
👋 everyone, Lindsey Bailin here, let's chat Content strategy! Content strategy is more than copying your competitors to fill in content gaps. Plan your content around KPIs and include other disciplines so you can reach your goals.🧵
@lindsbail #SEOthread
Consider Your Goals Before You Ideate

No matter what your role is with a brand, you need to know your project’s goals. Knowing how to prioritize your content around your goals will help you and your team accomplish them.
@lindsbail #SEOthread
Examples of goals:

Increasing organic traffic by X% quarter over quarter
Improve quality of backlink profile and mentions by X% year over year
Generate X amount of leads per quarter
Improve engagement or follower count by X monthly
@lindsbail #SEOthread
Read 8 tweets
26 Oct
Quality or quantity? How do you assess and correct your web traffic so that you're reaching the *right* customers?

In this thread, I share tactics & tips to ensure you're getting the traffic you want and what to do if you're not.

#SEOThread🧵 by @CrystalontheWeb Image
Many believe that SEO means "getting more traffic" to a website but sometimes less is more and the best SEO strategy is to reduce traffic to add value.

Skeptical? Well, here's 3 scenarios when decreasing traffic benefits SEO & your bottom line. @CrystalontheWeb #SEOthread Image
1. LOTS of Users are from a country where you don't trade. Common on sites for small markets sharing a language with a big one (think US traffic to UK sites).

Regional href-lang tags(like en-gb) can lower global traffic to favour the right location @CrystalontheWeb #SEOthread
Read 10 tweets
21 Oct
Hey Twitter friends! I'm super pumped to be spreading the good word of project management and share some tips that will help you make your content creation process easier to delegate, scope, visualize timeline, and plan.

@voeckseo #SEOThread
When evaluating projects, tasks, and teams, the most common/thing issue I see arise is that tasks are too bulky and have BS deadlines. As a result these teams have a hard time understanding and visualizing steps, scope, timeline, and due dates.

@voeckseo #SEOThread
This confusion often results in misunderstanding of end results, missed steps/milestones, over/under scoping, sliding due dates, and team frustration. So, how can we avoid all of this? By breaking out large tasks into sub-tasks.

@voeckseo #SEOThread
Read 10 tweets
19 Oct
I'm Michel Fortin, Director of Search at @seopluscanada and SEO consultant at @michelfortin. After doing this Internet thing for 30 years, I believe that SEO is undergoing an important shift -- not in what it is or how it's applied, but in how it's perceived.

#SEOthread Image
Check Google's Lighthouse and the SEO score is about being findable, crawlable, and indexable. Follow their Webmaster Guidelines, and you're on solid footing. Right? But as we all know, SEO is much more than that.

#SEOthread @michelfortin Image
Things like search quality and page experience are becoming increasingly vital. The Search Quality Raters Guidelines talk about E-A-T and meeting needs. We also have search intent, search features, semantic search, and so much more to deal with.

#SEOthread @michelfortin
Read 11 tweets
7 Oct
Ever hear the quote “Without data, you’re just another person with an opinion”? For SEOs, data allows us to prove our value, support working theories, spot threats/opportunities, learn from success/failures, and create impactful next step business decisions.

@cbrodzky #SEOThread Interpreting SEO data to inform next steps
While anyone can look at data and say traffic went up or down, it’s what you do with it that makes a difference. This is why I shape my insights into the “three what questions.” 1) What happened? 2) What caused it to happen? 3) What do we do next?

@cbrodzky #SEOThread While anyone can look at data and say traffic went up or dow
Here’s an example of an insight crafted during COVID-19 last year. I had noticed some organic traffic fluctuations in January and February (it’s an international client), but the reason why traffic decreased only became more obvious in March.

@cbrodzky #SEOThread Visits from organic search decreased 13% MoM and 59% YoY. Th
Read 13 tweets
6 Oct
Marvelous work, movie-lovers! Now that you’re warmed up, we need YOU! We’re working on a study about how people search for movies when they can’t remember the name - we found some good ones, but can’t identify the movie they belong to — HELP! 👇
Calling all film buffs - what movie are they talking about?! We’re assuming it was one iconic scene… #GuessTheMovie
That....wasn't exactly the main point of this movie. #GuessTheMovie
Read 12 tweets

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